where to publish your scientific press release

Where to Publish and Pitch Your Scientific Press Release

EurekAlert! is the uncontested champion for publishing scientific press releases. It has multiple languages and a massive global reach. We recommend this site, above all. But there are other options; you’ll find the main ones below.

Scientific press releases remain highly effective ways of getting the word out about your science, even more so if they’re written in readable and accessible English that doesn’t use inaccessible terminology.

We wrote about the benefits in this post and cover them on our Press Release Writing services page,

Note that in this list, only the first few accept scientific press release submissions directly. The others are great places to be covered. As media outlets, you can pitch them on your science if you have a department or representative to handle the outreach. Most likely, they’re scouring EurekAlert! and the other top sites for their news.

If you need that all-important scientific press release to get started, we can write it for you – see our PR service here.

On to the list…

EurekAlert!

EurekAlert! features science-related news and press releases from research institutions, universities, and scientific journals. Register for an account and follow the submission guidelines on their website to submit your press release. You can submit standard news releases or sponsored content. Non-profits and for-profits have a range of pricing options.

If you plan to submit more than one or two releases annually, an annual fee is probably the best deal.

Check the price list here. And the contribution details here.

ScienceDaily

ScienceDaily publishes news on a wide range of scientific topics, including health, environment, technology, and physical sciences.

Interestingly, and consistent with our assertion that offbeat posts get attention, ScienceDaily in fact has a Strange & Offbeat News category. These stories often are reporting on serious science, but something a bit unusual about the content, and especially about the headline, makes it “strange.” And on the Internet, that’s the kind of stuff that can go viral, in a good way.

There’s no cost to submit your press release to ScienceDaily.

Details on contributing your post are here.

Newswise

Newswise covers a range of news topics, with an extensive science section. It publishes press releases, news, and expert commentary on various scientific, medical, and technical topics.

To submit a press release, register for an account and follow the submission guidelines on their website. Pricing is laid out here while the FAQ covers how to submit a press release.

Science X, Medical Xpress, Tech Xplore, Phys.org

The X series under Science X covers the full range of sciences. And while the names imply a STEM focus, there is ample crossover with the social sciences. Pick the one that’s right for you.

The Science X series allows both media-style press releases and an attractive lay-reader-oriented option called Science X Dialog.

Medical Xpress, as the name suggests, is specifically focused on medical news, with specific verticals/categories covering all aspects from molecular to clinical to psychology and lifestyles.

Tech Xplore focuses on tech, including engineering and electronics. Phys.org is an online news portal for science.

Submission instructions for press releases are here, and go here for Science X Dialog. For the former, they seem to prefer public information officers and media relations professionals rather than individual researchers. We suspect that’s because they want professionally written and media-suitable pieces (which is what we can do for you – find out more here).

Accessible is best! Why we love Science X Dialog

Here at MacroLingo, we find the Science X Dialog especially attractive as it seeks to take high-impact science and make it publicly accessible. That’s what we do and what we’re about. Get in touch if you’d like us to write a Science X Dialog submission for your work.

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Communicate your science so a wide audience can understand it

ScienceAlert

ScienceAlert features news and press releases on scientific topics, including space, health, and technology. Check this page and contact them if you want them to cover you.

No specific fee is mentioned for submitting a press release to ScienceAlert. It seems they don’t take direct submissions but rather are open to pitches on good scientific stories. It’s a highly credible and ethical site, so it may be worth having a PR professional try and get them to write about your science.

Futurity

Futurity features news and press releases from research universities and institutions, covering various scientific disciplines. This specific focus on university research is attractive because it filters out particularly novel and inspired research.

Check with your affiliated university first to see if you have an account or connection with Futurity. You can also contact the editors – see the list here.

We love Popular Science because of its lively tone, color scheme, and, most importantly, its accessibility. This has made it one of the most credible and reliable sites for science news. This is science’s future in a depressingly anti-science, anti-intellectual world.

Don’t dumb it down; make it accessible.

It encompasses news and press releases on a range of scientific topics, including technology, environment, health, and space. As with typical media outlets, you can pitch your story to them – here’s the contact page.

Science News

Science News has, remarkably, been covering science since 1921. It covers news and press releases on scientific topics, including health, the environment, and technology. If you have a PR outreach team, pitch Science News. It’s a fantastic place for showcasing your science – contacts are on their FAQ page if you scroll down.

Your own sites: Institutional, lab, and personal

Universities, think tanks, NGOs – all should be blasting out their research achievements to the press and the general public. These are your own sites, so the formatting and means of transmission is up to you. In many cases, a dedicated research page on an institution page will be adequate.

Then ensure there are backlinks from other relevant pages on your own site and, if possible, on the sites of other stakeholders, such as cooperating institutions, companies (if you’re doing industry–academia collaboration), and individual researchers. Those links will increase your chances of searches finding you press release and ranking you higher.

Now you know where, let’s make you a great press release

We can write your scientific press releases so that people click on the headline, read about your work, then report it, share it on social media, or even cite it. Imagine if your science got those kinds of results.

Unlike general media agencies, we specialize in science. Unlike academics, we write conversationally and accessibly. People will be able to understand your science and enjoy reading about it. Contact us for details.