Content Strategy for Healthcare Companies, Products, and Services

Content creation, Web planning, translation/localization, SEO, copywriting, editing

MacroLingo provides content direction and development, SEO, writing, translation, and site creation for innovative and ambitious healthcare, medical, and clinical companies. We assemble subject-matter expert teams of researchers and doctors to tackle any topic and generate business.

Change lives for the better, and have the world know about it

Content and language services for healthcare companies and research

In the healthcare sector, where innovation and patient care are central, effective communication is vital in disseminating knowledge and connecting with a global audience. Healthcare services must capture attention with clear messaging, create interest by highlighting advancements, generate desire by showcasing benefits, and inspire action by making information accessible. This comprehensive approach is crucial for healthcare providers to amplify their impact, improve patient outcomes, and lead global health discussions.

CASE STUDY

Asahi Kasei Pharma

This major Japanese company needed original taglines and copy for a new healthcare product line. MacroLingo was chosen because of our ability to handle the Japanese source language and to not only translate but to deeply research the product area, competition, and lineup. With these knowledge we provided multiple options that accurate described the product while also expressing the company’s ambitions and desired tone. Along with English, we also provided Chinese translations for the client.

Be a healthcare leader or reinforce your credibility

For healthcare companies, organizations, and researchers, some of our services are…

Content blogging for healthcare

Raise your healthcare service’s online presence and patient engagement through in-depth, informative blogging. Consider a blog series focused on innovative mental health therapies, remote medicine, or patient education.

These posts could delve into the latest treatment methodologies, patient success stories, and expert insights, offering readers a comprehensive view of your healthcare facility’s expertise. By regularly updating your blog with current healthcare topics, trends, and treatments, you can establish your institution as a trusted information source.

Ongoing quality content not only educates your audience it also boosts SEO, attracting a broader audience.

Healthcare SEO and Web planning

Our approach to SEO and content strategy is based on knowledge of what ranks and a commitment to making truly valuable and authoritative content. This is in addition to on-page and off-page SEO techniques. We dramatically enhance the digital visibility of healthcare providers.

Higher rankings and increased visibility lead to more inquiries and leads while expanding your online image and brand. We analyze your current content and identify areas to improve and optimize.

We also seek out openings on key terms and in areas where you can become a leader.

Scientific and academic editing for healthcare

A board-certified editor oversees MacroLingo editing, as we refine scientific content, ensuring clarity, accuracy, and adherence to specific guidelines and ethical and style standards.

This service is crucial for research papers and studies that require clarity and precision to effectively communicate findings.

With over 2,000 manuscripts edited, we can increase the likelihood of publication acceptance, helping you contribute to scientific discourse, and elevate the prestige of your research institution. We specialize in modern services such as telemedicine and multidisciplinary approaches.

Global health research and communication support

We’ll help your work on research initiatives in the global health sector. You’re doing the work but may not have the time and resources to communicate the outcomes. We can help you build communication services to effectively disseminate research outcomes to the global community, including health professionals, policymakers, and the public.

This service aims to bridge the gap between health research and its practical application, ensuring that valuable insights and discoveries are shared and utilized worldwide for better health outcomes. With academic and research backgrounds in global issues and health sciences, we’re uniquely qualified to assist you.

Branding and copywriting for health-care solutions

We develop impactful branding and copywriting for healthcare providers, including taglines, catch-copy, product line descriptions, and service-related text.

We apply real-life marketing expertise to create effective and accurate branding elements. Our approach is rooted in our understanding of the healthcare industry, ensuring that all marketing materials not only resonate with the target audience but also accurately represent the provider’s services and values.

This service can help you establish a strong, trustworthy brand identity that connects with patients and sets you apart in the competitive healthcare market.