Copywriting, Content, Communications for Science, Business, NGOs
Optimized, effective content and copy for traffic-generating blogs, sales & marketing, and other outcome-oriented objectives. For B2B, B2Science, and global audiences.
Service Options & Pricing
Case studies
Make your work real. We turn complex fieldwork and data into vivid, readable narratives that build credibility and trust, and attract buyers or doners – especially for businesses, NGOs, and research organizations.
Website copy
Conversion-focused web writing with integrated SEO and clear brand voice. Includes homepage messaging, program pages, and content hubs. We can also help you with multi-language sites.
B2B & corporate
Presentations, sales & marketing, online copy, with professionalism and persuasive, persona-based language. Whether internally or to the world, we'll get it right.
Branding & naming
Especially for non-native English speakers, we'll thoroughly research your product and market to create brands and names that are suitable and effective.
Blog and AI-SEO
Audience-first content that educates on and positions your organization as an authoritative voice. Ideal for public engagement and AI-SEO.
Research reform
If you're working on a research report with multiple authors, we'll be the glue and moderator that pull it together, fill gaps, and edit to perfection.
Why Choose MacroLingo?
Writing for complex topics and business outcomes
MacroLingo specializes in high-impact B2B and science-driven copywriting engineering in language that resonates with your intelligent, global audience. Unlike generic copywriting services, we rely on industry experts – scientists, engineers, and technical professionals – to ensure content is accurate, persuasive, and strategically aligned with your readers.
Excellence by experts
In-house and agency experience
Unlike agencies, generalists, and ChatGPT, etc.
The MacroLingo Copywriting Difference
MacroLingo
|
Agencies & generalists | AI-generated text | |
|---|---|---|---|
| B2B expertise | |||
| Science expertise | |||
| Subject-matter experts | |||
| Industry experience | |||
| Can use foreign language source text | |||
| Human-written, natural text | |||
| Customization for global markets | |||
| Apply AEO/AI-SEO for web text | |||
| Get a free estimate |
Asia's English copywriting leader 🇺🇸🤝🇯🇵
Apart from actually being in Japan, MacroLingo’s two decades in Asia and nearly unmatched skillset make it a premier content and translation provider for Japan and other Asian countries (especially Korea and Thailand).
MacroLingo is a top choice for native English copywriting in Japan and Asia. Dr. Adam Goulston, the owner, is a writer, editor, and translator. He's also a certified editor. He was born in the United States, educated in the U.S. and Australia and has lived much of life in Japan.
There are very few true native English copywriters in Japan. Mostly, there are people writing copy in English.
Most English copy in Japan is written by Japanese people or translators. It's the same in Korea, China, Thailand, and indeed outside of Asia. It's just faster that way. We specialize in Asia, but work with companies around the world.
If a native English speaker writes it, they're usually by a non-copywriter, such as an English teacher. Or it’s written by whatever foreigner is close at hand, such as an intern, who may not even be from a native-English-speaking country. We localize with true natives. We write with true writers. All are experts.
Dr. Adam Goulston
Founder, MacroLingo
Osaka, Japan
Companies, NGOs, media agencies, research institutes, and more
MacroLingo clients include...
Words from our clients...
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