Content, Marketing, Editing, and AI Search for NGOs and International Organizations
Content strategy, copywriting, editing, AI search optimization, website updating and localizing for development agencies, think tanks, research organizations, and other international institutions
Turn research, field reports, and project data into content your audiences can use
MacroLingo’s educational and professional experience in the nonprofit sector and UN offices gives us a practical understanding of international organizations and their audiences. We work with communications teams to turn programs, fieldwork, research, and organizational knowledge into clear public content.
Case studies and impact stories
Interviews, field reports, project documents, and data become readable stories that show what changed, why it matters, and how your organization contributed. Give funders, partners, policymakers, and the public clear evidence of your work.
Websites and landing pages
Plan and write homepages, program pages, campaign pages, landing pages, and content hubs around the questions your audiences need answered. Multilingual websites can combine copywriting, localization, AEO/SEO, and site development.
Donor communications
Institutional funders, corporate partners, and individual donors look for different evidence. MacroLingo creates donor updates, fundraising pages, presentations, and campaign materials that make results easy to find, understand, and share.
Editing and rewriting
Proofreading or intensive editing for structure, clarity, consistency, tone, and correctness across research papers, reports, policy briefs, proposals, case studies, and websites.
AI search (AEO) and SEO
Make your organization easier for Google Overviews and AI/LLMs to understand. We identify gaps in site structure and content, then revise and plan new material around the questions your audiences ask.
Marketing and media
Articles, explainers, blog posts, thought-leadership pieces, campaign content, and research summaries extend the reach of your programs and research.
Client examples
Editing & AI-SEO
Germanwatch & CCPI
MacroLingo edits for Germanwatch e.V., which produces the Climate Change Performance Index (CCPI). The work requires consistency across complex climate and policy material, careful control of terminology, and a tone suited to policymakers and media.
We also edit research papers, blog posts, and the Climate Risk Index for Germanwatch’s climate experts.
See the latest CCPI rankings here.
Case studies
Asia-Pacific Climate Change Adaptation Information Platform
The AP-PLAT database is a constantly growing and valuable source of information about projects all over Asia that address climate change and adaptation.
MacroLingo has written and edited dozens of case studies for AP-PLAT using field reports, published articles, and other media.
See an example from the AP-PLAT database here.
Our clients include...
What organizations often ask us
Can you work with our internal communications team?
Yes, we often do that. We can work inside your existing editorial process, project platform, terminology guide, and approval structure.
Can you work from non-English source material?
Yes. Translation and localization are core MacroLingo services. We can develop English content from Japanese and other Asian-language source material.
Do you write research reports or annual reports?
No, we don't. But we are happy to edit existing reports and research (see editing services). We write public-facing materials based on approved source content, including case studies, explainers, web pages, and marketing content (see writing services).
How can we help your NGO?
