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Content & copywriting, AI search, editing, for global business, science, and NGOs

MacroLingo writes original English marketing materials, translates and localizes multilingual websites and content, edits complex research and organizational documents, and improves visibility in search and AI-generated answers.

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Some of our happy clients...

Core services for business & science

Copywriting & Content Marketing

Native-English copywriting for websites, case studies, articles, sales materials, thought leadership, corporate communications.

Copywriting and content marketing

AI Search Optimization (AI-SEO)

Content, entity, and site reform to increase visibility and citations across AI search and traditional search.

AI search optimization services

Editing & Proofreading

Certified editing for your research, reports, policy briefs, websites, case studies, and marketing materials.

Editing and proofreading services

Words from our clients...​

Adam and MacroLingo have supported Sansan’s global expansion for several years. Their work spans everything from defining the English used in our product UI to handling marketing and PR, all focused on delivering real value to customers. Adam and MacroLingo bring a professional, collaborative approach, building knowledge of the industry and working closely with our team to choose the right words for the right context.
Edward Senju Regional CEO, Sansan Global Pte. Ltd.
We work with MacroLingo to translate and localize our web pages, services, and internal and external marketing materials. They've supported us with extensive language and PR skills that can't be achieved by mere auto-translation. They have accurate understanding of our intentions, service is prompt, appropriate technical terms and wording for our marketing text, and clear language from a PR perspective.
Naoyuki Masuda
COO, Morgenrot Inc.
MacroLingo drafted clear, well-structured articles based on multiple project documents and quickly incorporated feedback from the projects’ funder. Their work was prompt and accurate, communication throughout the process was smooth and efficient, and the final deliverables were of consistently high quality.
Project Coordinator Asia-Pacific Climate Change Adaptation Informational Platform (AP-PLAT)
MacroLingo greatly increased the readability and impact of the CCPI website text. That's essential because policy-makers and media read this influential report.
Jan Burck Senior Adviser, Climate Change Performance Index

Topics we welcome

Supporting beneficial ideas

  • Climate & environment
  • CSR, CSV, ESG
  • Digital health
  • Education
  • Employment
  • Ethics
  • Green energy
  • Health care
  • IT
  • Medical tech
  • NGOs/NPOs
  • Psychology
  • Public health
  • Remote & hybrid work
  • Renewable energy
  • Scientific publication
  • Small businesses
  • Social development
  • Sustainability
  • Telemedicine
  • Women's equality
Dr. Adam Goulston

Experts only, working for you

> Subject specialists for complex content
> Certified editing for research and international organizations
> Experienced translators and copywriters for global markets


MacroLingo is led by Adam Goulston, PsyD, MBA, ELS, an American translator, editor, and content strategist based in Osaka.

About our approach

Frequently asked questions

We write case studies, website copy, articles, thought leadership, sales and marketing materials, corporate communications, landing pages, and research-based public content. We also edit research, reports, policy briefs, donor impact studies, high-level integrated works like the CCPI climate performance index, and other existing organizational documents.

Typically, no. But we have a network of talented translators in Asia, and we love to help. Ask us.

If a freebie is what it takes to win you over, we’ll consider it. Please contact us.

We can accept direct bank transfer (globally from anywhere or domestically in Japan), PayPal, and credit card payment.

For established agencies, organizations, and verifiable individuals, we ask for payment upon completion. For some first-time clients, we may ask for a deposit before starting.

Yes, translation is central in our services for Japanese clients. This is because, even if they are requesting services such as copywriting and branding, the source materials and guidance are in Japanese. It’s also because we are right here in Osaka, Japan. We do not put translation at the top of our English services page, as it is not a commonly requested service for non-Japanese clients.

We do homepage reform and localization. We generally do not create new sites from scratch. Contact us and tell us specifically what you’re looking for.

MacroLingo LLC (formerly Scize Group LLC) is a registered company in Japan. Freelancers are individuals working on an informal basis, often as a “side hustle.” They can be completely inexperienced or quite competent.

MacroLingo gives you the security and professionalism of a proper company.

MacroLingo is owned and operated by a US-born expat, Dr. Adam Goulston. In addition to a doctorate in psychology, Adam holds multiple master’s degrees, board-certification as a life sciences editor, and over two decades of corporate, NGO, and academic experience. Others working with MacroLingo have verified academic and professional credentials.

MacroLingo works with companies that benefit our planet. As NGOs, research organizations, and civil society organizations champion vital causes like climate change & adaptation, refugees, and renewable energy, we offer a specific lineup of services for them. The main focus is on case studies, but not limited to those. This work. is based on our work with top NGOs in Europe, Japan, and other locations + our academic research experience.

We sure are. MacroLingo LLC is MacroLingo合同会社, a registered company in Japan, with the head office in Osaka.