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MacroLingo Blog

MacroLingo グローバル発信ブログ

Focusing on content marketing, copywriting, AI-SEO, translation, and global digital PR for science, business, academia, NGOs, and research organizations.

英語コンテンツ、AI-SEO、翻訳・ローカライズ、海外PRを中心に、日本企業が海外の顧客や読者へ価値を伝えるための考え方と実践的なヒントを紹介します。

Structuring an NGO annual report
  • Content, NGO, Writing

How to Structure an NGO Annual Report: A Practical Guide

An NGO annual report should explain what changed, how you know, how you used resources, and what comes next. It is a public account of your mission, decisions, results, finances, and responsibilities.

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Research technology, scholarly publishing technology, profile, PR, MacroLingo
  • Academia, PR, Science

How Academic Technology Can Raise Its Profile (and attract media and funding)

Academic technology (scholarly technology, ResearchTech, etc.

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Scholarly publication technology, research technology, MacroLingo
  • Academia, Marketing, Science

Scholarly Publishing Technology: What Is It and Where Is It Headed?

Scholarly publishing technology is the software running behind every research paper ever published – from the tools researchers use to find literature and manage references, to the systems that submit, review…

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  • Case studies and reports, Impact, NGO, Social media, Writing

What Companies Write Case Reports for NGOs and Research Organizations?

Your team spent two years documenting measurable impact across five countries.

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An oversized megaphone opens onto a biomedical research bench, where a scientist explains a diagnostic device to international business visitors
  • Marketing, Science

Digital Marketing Strategies for Science and Technology Companies

Science and technology companies account for about half my clients. I explain how clearer content, search, PR, and other digital channels can help their work reach the right buyers.

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PR is important science and technology – MacroLingo global content solutions, science marketing
  • Marketing, PR, Science

Why PR Is Important in Science and Technology

PR in science and technology is how an organization makes its work legible to the people who can’t access the underlying research.

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MacroLingo - branding for science and technology, content, PR, localization
  • Marketing, PR, Science

Branding in Science and Technology – Making the complex accessible

Branding in science and technology makes credibility visible and accessible to people who can’t or won’t read your publications. It takes a special balance of simplifying without dumbing down.

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PR earned media for AI SEO ranking
  • AI, Marketing, PR

How PR and Earned Media Drive AI Search Visibility

PR and earned media are now among the factors most strongly linked to AI search visibility, and most B2B marketing strategies haven’t caught up yet.

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AI search for academic journals
  • Academia, AI, Science

AI Tools for Researchers and Journal Editors – A Comprehensive List (with a free tool)

The AI tools available to researchers and journal editors have changed faster in the last two years than in the previous decade. And that’ll keep getting faster.

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