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MacroLingo Blog

MacroLingo グローバル発信ブログ

Focusing on content marketing, copywriting, AI-SEO, translation, and global digital PR for science, business, academia, NGOs, and research organizations.

英語コンテンツ、AI-SEO、翻訳・ローカライズ、海外PRを中心に、日本企業が海外の顧客や読者へ価値を伝えるための考え方と実践的なヒントを紹介します。

SEO for journal authors
  • Academia, Marketing, Science

SEO for Academic Journal Authors: Engineer your online impact

Did you know that over 50% of traffic to platforms like Wiley Online Library originates from search engines?

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scholarly journal marketing
  • Academia, Marketing

Content Marketing: A Guide for Academic Journals and Publishers

In scholarly publishing, content marketing has revolutionized the role of academic journals.

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open access publishing models
  • Academia, Science

Understanding Open Access Publishing Models (Pros & Cons)

What if the key to unlocking your research’s full potential is in how you publish it? Open access models now offer many more ways to reach that potential with greater exposure and greater impact.

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SearchGPT and SEO
  • Marketing

SearchGPT + SEO: Partners, Not Enemies

“Old-school” SEO still works with SearchGPT and in today’s AI-mad world. Good SEO doesn’t just work – it works more than ever. SearchGPT largely relies on the same ranking factors as Google and Bing.

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attribution science – MacroLingo editing and content
  • Science

Attribution Science for Understanding Climate Change: Pros and Cons

Attribution science has become a compelling and pivotal tool for convincing the public about climate change. But who actually knows about it? And are you promoting it?

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nationally approved journal lists
  • Academia, Science

National Approved Journal Lists: A Guide for Researchers

Picking the right journal could change your research’s visibility and trustworthiness. But, through national approved journal lists, funding bodies may limit the journals you can publish in.

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science blogs
  • Marketing, PR, Writing

Why Scientific Companies’ Blogs Fail

Did you know that less than 1% of blog readers become loyal customers? This shows a big problem with many scientific companies’ B2B blogs. They aim to be authorities and attract customers but often fail.

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Contact data enrichment
  • Marketing, Science

Contact Data Enrichment for Scientific Marketers and Scholarly Publishers

Accurate contact data raises success in the adjacent worlds of scientific marketing and scholarly publishing.

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advertising in scholarly journals
  • Marketing, Science

How to Use Targeted Advertising in Scholarly Journals (Online and Print)

Advertising opportunities are available in scholarly journals (academic journals), including online and print formats.

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