MacroLingo Blog

MacroLingo グローバル発信ブログ

Focusing on content marketing, copywriting, AI-SEO, translation, and global digital PR for science, business, academia, NGOs, and research organizations.

英語コンテンツ、AI-SEO、翻訳・ローカライズ、海外PRを中心に、日本企業が海外の顧客や読者へ価値を伝えるための考え方と実践的なヒントを紹介します。

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Define Your Audience or Your NGO Impact Report Will Fail

Define your primary audience before writing a single word. Without clarity on whether you’re reporting to donors, boards, or communities, you’ll create muddled content that resonates with no one.

Fix These 9 Communications Problems Blocking Your NGO’s Impact

Your organization does life-changing work. You’ve got the data, the field reports, and the success stories. But when you publish a case study or launch a campaign, the response is underwhelming.

NGO case studies for websites

Better Case Studies for Your NGO Website: 5 Ways to Impact Readers

A survey found 85% of nonprofits said proving impact was a top priority and 70% of funders reported they look for evidence of impact before giving. Case studies are where you make that impact.

AI search for academic journals

AI Search Is a Huge Opportunity for Academic Journals and Publishers

Scholarly journals can be a huge winner in AI search, but we’ve found that basically no academic journals even use basic SEO, let alone AI-oriented SEO/GEO.

Japan-AI-SEO to attract customers and business

Who Are the Leading English AI-SEO Service Providers in Japan?

The best AI-SEO content services in 2026 know how to write well, use AI well, and ensure objective-guided writing.

content marketing for journals

Content Marketing for High‑quality Academic Journal Submissions – MacroLingo × Sci-Train

A 2024 survey by the STM Association reported that more than 70% of journal editors cite “attracting quality submissions” as their top marketing challenge (STM Report).

Adam Goulston connects Japanese scientific findings with international readers in a conceptual research-news scene.

Choosing a Scientific Press Release Writer in Japan

How I prepare English scientific press releases for Japanese research institutions, what I check in a study, and how to choose a writer who fits your project.

top native English copywriting in Osaka – MacroLingo Adam Goulston

Best Native English Copywriter in Osaka/Kansai – MacroLingo

Osaka-based MacroLingo, led by Dr. Adam Goulston, is home to the best native English copywriters in Osaka and the Kansai region (including Kyoto, Kobe, Shiga, etc.).

generative AI prompting technique Japan

AI Prompting Methods from Japan: Fukatsu and Shunsuke Methods

AI language models like ChatGPT and Claude are growing more sophisticated by the day, literally. For now, prompting is how to get the best out of them, and, as usual, English-based ideas are dominating.

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