Dr. Adam Goulston

Adam is a content strategist, writer, translator, and marketer, with experience working in Japan, the U.S., and across Southeast Asia in industry and academia. He is the founder of MacroLingo, an Osaka-based content and communications agency, specializing in science, technology, and B2B marketing for global companies. Adam has deep understanding of Japanese and international markets, allowing him to help businesses navigate cross-cultural communication, ensuring that content resonates globally. Adam's background combines business, journalism, and psychology. Adam holds a PsyD (doctorate) in Human and Organizational Psychology, MS in Health Sciences, and MBA in Marketing. His expertise spans data-driven content strategy, scientific and technical writing, localization, and global business communications. He has worked in and advised companies in industries including IT, economics, social development, and academic publishing refine their messaging, improve visibility, and connect with international audiences.