PR and Media Relations for Science & Technology

♢ Do you sell science & tech products worthy of media coverage?

♢ Does your PR stick to niche publications? Do you have any PR?

♢ Do you actively pursue media coverage through outreach?

Our services put your science, technology, AI tools, and valuable discoveries in front of the world’s media. Specializing in Asia, India, Japan, Korea, and Europe.

Use ChatGPT, Gemini, Claude, DeepSeek to find journals (MacroLingo prompt generator)

Science, Tech & Research Markets are HUGE.
Media Coverage is Not.
Let's Change That.

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Life Sciences Market

Estimated size of the global life sciences market. Very few high-tech scientific companies communicate their findings in the media.

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AI Citations

Share of AI search citations – across ChatGPT, Claude, Gemini, etc. – from earned media, not paid or owned content.

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Research Tech Industry

Tech companies adjacent to scholarly research. Up from $7.05B today. Almost none have active marketing, let alone a PR program.

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Research Tech PR

Only about 1% of research technology companies are using PR outside the scholarly silo and with a visible earned media plan

B2B Public Relations in Science and Technology

Science and research companies tend to grow through institutional sales and academic networks.

Most appear nowhere in Bloomberg, Financial Times, TechCrunch, or the trade press.

Their founders come from research and technical backgrounds. If they do any PR, it’s usually on-site news releases and niche publications

Science and technology operate outside the awareness of the executive, funders, and prospects. B2B PR is rare for them.

Companies that move first can build a HUGE advantage. This is what we offer.

Media Engagement with Proven Networks and Deep Scientific Understading

PR Services that Speak Science and B2B Business

Media pitching & press placement

Coverage in business and technology publications, pitched in language that decision-makers recognize – not science-press boilerplate that loses the reader in paragraph one.

Earned media strategy

A consistent program that builds cited authority over time. Announcement-driven coverage fades. Ongoing earned media compounds into something buyers and AI systems can actually find.

AI search visibility

82% of what AI systems cite is earned media. PR is now part of how buyers find companies through ChatGPT, Gemini, Perplexity, and Google AI Overviews.

Asia-wide media reach, and beyond

Media networks across Singapore, Japan, Southeast Asia, South Asia, and India – markets that UK and US-centric agencies rarely reach, with deep localization ability.

94% of AI Overviews Citations Are Unpaid –
Most Scientific Companies Are 100% Unaware

A Muckrack study analyzed 1 million+ links cited by ChatGPT, Claude, Gemini, and Perplexity.

94% came from non-paid sources. Earned (unpaid) media alone accounted for 82%.

External mentions earn up to 10x the AI Overview references of competitors.

Consistent PR keeps a brand current and highly cited.

Few science and research companies use any business press PR.

Your competition isn’t even in the game. Why not act take action now?

0 %

of links cited by major AI search tools come from non-paid sources

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of AI citations come from earned media specifically

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more AI Overview references for brands with most mentions

Source: Muck Rack, “What Is AI Reading?” – analysis of 1M+ AI-cited links across ChatGPT, Claude, Gemini, and Perplexity.

MacroLingo x Ellerton PR Team:
Unmatched Scientific Media Insight and Experience

Combining PR, B2B content, and scientific publishing expertise

Dr. Adam Goulston

MacroLingo director, content & copywriting

Certified scientific editor, global content strategist, B2B/B2S communications veteran with experience across Japan, APAC, and the US. Adam ensures clients never have to explain their own field to the people representing them.

Ellerton & Co.

Premier global PR agency

Deep media networks across Asia. A proven track record with high-level global tech and finance companies. Singapore-based with established reach into Southeast Asia, South Asia, and beyond. Smart, flexible, tech-forward, skilled, easy on the eyes.

Dr. Gareth Dyke

Scholarly Publishing Advisor

Internationally published researcher and scholarly influencer. Brings academic credibility & professional network that opens doors that PR firms can’t access. Gareth is also the business development lead – his academic relationships are the pipeline.