Making complex ideas profitable
Copywriting & Content for Science, Business, NGOs
Optimized, effective content and copy for traffic-generating blogs, sales & marketing, and other outcome-oriented objectives. For B2B, B2Science, and global audiences.
What we write
Service Options
Case studies
Make your work real. We turn complex fieldwork and data into vivid, readable narratives that build credibility and trust, and attract buyers or donors – especially for businesses, NGOs, and research organizations.
Website copy
Conversion-focused web writing with integrated SEO and clear brand voice. Includes homepage messaging, program pages, and content hubs. We can also help you with multi-language sites.
B2B & corporate
Presentations, sales & marketing, online copy, with professionalism and persuasive, persona-based language. Whether internally or to the world, we’ll get it right.
Branding & naming
Especially for non-native English speakers, we’ll thoroughly research your product and market to create brands and names that are suitable and effective.
Blog and AI-SEO
Audience-first content that educates on and positions your organization as an authoritative voice. Ideal for public engagement and AI-SEO.
Research reform
If you’re working on a research report with multiple authors, we’ll be the glue and moderator that pull it together, fill gaps, and edit to perfection.
Companies, NGOs, media agencies, research institutes, and more
Why choose MacroLingo?
Writing for Complex Topics and Business Outcomes
MacroLingo specializes in high-impact B2B and science-driven copywriting engineering in language that resonates with your intelligent, global audience. Unlike generic copywriting services, we rely on industry experts – scientists, engineers, and technical professionals – to ensure content is accurate, persuasive, and strategically aligned with your readers.
Excellence by experts
- Industry specialists: Subject-matter experts refine content with precision.
- Global perspective: Multilingual expertise ensures linguistic and cultural accuracy.
- SEO- & readability-focused: Content is optimized for clarity, engagement, and search rankings.
- Customized approach: Every edit is adjusted to audience, industry, and purpose.
- Commitment to excellence: Japanese principles of kaizen (continuous improvement) drive quality.
In-house and agency experience
- Experience in Silicon Valley, Asia, across business, academia, and NGOs
- Real-life experience in global tech and academic companies
- Clients big and small, including Sony, Asahi Kasei, tech companies, nonprofits
- Global and technical expertise, unlike general agencies and freelancers
Unlike agencies, generalists, DIY ChatGPT OUTPUT, etc
The MacroLingo Copywriting Difference
 | Agencies & generalists | AI-generated text | |
|---|---|---|---|
| B2B expertise | ✓ | ? | ✓ |
| Science expertise | ✓ | ? | ✓ |
| Subject-matter experts | ✓ | ? | × |
| Industry experience | ✓ | ? | × |
| Can use foreign language source text | ✓ | × | ✓ |
| Human-written, natural text | ✓ | ✓ | × |
| Customization for global markets | ✓ | × | × |
| Apply AEO/AI-SEO for web text | ✓ | × | × |
How we work together
5 Cooperative Steps
1
Get started
Contact us with details
Use the contact form or email to explain your needs.
2
Target your needs
Get a reply, let’s discuss your needs
You’ll get a quick response and we’ll email or set up a video call to figure out your aims and budget.
3
Getting down to work
Now it’s time to work
The conditions depend on your project. We’ll get to work.
4
Working to completion
Job is finished, or we revise
All jobs are different. Some bigger than others. We’ll clearly communicate the progress and work cooperatively with you on editing and revision. If you have a kanban or other system, we’ll use it, or we’ll suggest one.
5
Our door is open
We’re here for you
Get in touch with further needs, questions, or if you need some advice. Your success is our success.
In Japan, in Asia
Asia’s English Copywriting Leader 
Apart from actually being in Japan, MacroLingo’s two decades in Asia and nearly unmatched skillset make it a premier content and translation provider for Japan and other Asian countries (especially Korea and Thailand).
MacroLingo is a top choice for native English copywriting in Japan and Asia. Dr. Adam Goulston, the owner, is a writer, editor, and translator. He’s also a certified editor. He was born in the United States, educated in the U.S. and Australia and has lived much of his life in Japan.
There are very few true native English copywriters in Japan. Mostly, there are people writing copy in English.
Most English copy in Japan is written by Japanese people or translators. It’s the same in Korea, China, Thailand, and indeed outside of Asia. It’s just faster that way. We specialize in Asia, but work with companies around the world.
If a native English speaker writes it, they’re usually by a non-copywriter, such as an English teacher. Or it’s written by whatever foreigner is close at hand, such as an intern, who may not even be from a native-English-speaking country. We localize with true natives. We write with true writers. All are experts.
CASE STUDY
Pharmaceutical enzyme definition and description
The client
Asahi Kasei Pharma
Location
Tokyo, Japan
The problem
Major Japanese company releasing a new laboratory product to the global market. They need taglines and web copy that accurately describe this complex product while appealing to a general readership.
What we did
This project also worked with source Japanese materials, so we were able to use that as a basis. As we do with high-science subjects, we researched it thoroughly, consulted among our experts, and came up with a report offering multiple proposals.
The result
The client wanted natural English but also needed to adhere to copy that its local staff were comfortable with. We achieved both.
Words from our clients
Trusted where the words really matter
“MacroLingo translated and localized my presentation into English for my overseas pitch event. They also identified medical literature I could cite, counseled me on my presentation skills. It’s rare to find people knowledgeable about medicine, psychology, etc. but with a deep knowledge of culture.”
Yuichiro Niijima
CEO, xCura Inc.
“We’re a cloud provider offering services and products in Japanese and English. We work with MacroLingo to translate and localize our web pages, services, and internal and external marketing materials. They’ve supported us with extensive language and PR skills that can’t be achieved by mere auto-translation. They have accurate understanding of our intentions, service is prompt, appropriate technical terms and wording for our marketing text, and clear language from a PR perspective.”
Naoyuki Masuda
COO, Morgenrot Inc.
A ballpark figure
Get a quick estimate
Service menu
We happily provide quotes based on the specifics of your project. This simple calculator is only to provide a rough estimate. Please use the contact form or email us at contact (at) macrolingo (dot) com for specifics. Every project is different and we strive to meet your expectations AND your budget.
Copywriting
$0.30
per word
Original English writing for websites, campaigns, brochures, and long-form content.
Translation into English
$0.20
per character
Japanese and other Asian source text rendered as natural, publishable English.
Translation into Japanese
$0.25
per word
English source text rendered as natural Japanese for a Japanese readership.
Editing
$0.15
per word
Native-English editing and proofreading of text you already have.
SEO, content and consulting
$75
per hour
Highly variable, with substantial discounts for retainers and large volume.
Added. It will be sent with your message.
Estimates are indicative and in US dollars. Nothing here is a quote.
Contact
Let’s talk about your next project
Tell us what you’re working on. We’ll get back to you soon.
Office
6F-313 Osaka Center Building,
Kyutaro-machi, Chuo-ku, Osaka-shi, Japan
Response time
Within 1 business day
Prefer email? Write to contact@macrolingo.com