Content & social media for scholarly journals
Plug and play content and social media for your academic publication or publishing house. By academics, for academics.
Sizzle that engages!
Modern marketing for journals & publishers
Social media for journal & publishers
Only about 10% of journals maintain a social media presence. They are missing out, living in the past. Your journal can immediately become more widely known with regular posting, starting with LinkedIn
- Writing techniques
- Manuscript planning
- Peer review
- Presentation techniques
- Online courses
Expert content for journals & publishers
Consistent with MacroLingo's expert-driven approach, we bring in academic insight and publishing knowledge for unique solutions for publishers, organizations, and governmental institutions.
- Web copy and content
- SEO-optimized blogs
- Editorials
- Education & training
- Field-specific themes
Our team
Gareth
Adam
A single solution for new content marketing for your journal
or building on your current strategy
Instant support for journal editors
Most academic journals and publishers struggle with outdated content marketing, minimal SEO, and little to no social media presence. At MacroLingo, we combine academic expertise with cutting-edge digital strategies to solve these challenges and amplify your impact.
| 😓 Journal & publisher pain points | 💡 MacroLingo Academia solutions |
|---|---|
| Minimal or no social media presence | Develop and manage a tailored social media strategy to build awareness and engagement. We start with LinkedIn and build on suitable platforms considering your resources. |
| Understaffed or outdated content marketing efforts | Expert-driven content marketing services, including blog creation and article promotion. We can do it all for you, together with you. |
| Ineffective or non-existent SEO | Optimize your online presence with advanced SEO strategies to drive discoverability. |
| Limited expertise in digital outreach | Ongoing review and training to use and incorporate your team’s marketing and communication skills. |
| Budget constraints limit marketing | Cost-effective solutions customized to meet your specific needs and maximize ROI.p |
Service we currently offer
| Service | Description |
|---|---|
| Content marketing | Creating expert-driven content, including SEO-optimized blogs, web copy, and editorials, to increase online presence and attract target audiences. |
| Search engine optimization (SEO) | Optimizing online content to improve search engine rankings, increasing discoverability and driving organic traffic. |
| Social media management | Developing and managing tailored social media strategies to build awareness and engagement, starting with platforms like LinkedIn. |
| Digital marketing strategy development | Crafting comprehensive digital marketing plans that integrate content creation, social media, and SEO to boost visibility and engagement. |
| Translation and localization | Offering translation services to help academic content reach a global audience, ensuring accuracy and cultural relevance across different languages. |
| Educational webinars and author training | Offering custom-designed online and in-person training sessions on topics like writing techniques, manuscript planning, and peer review to help researchers develop skills. |
| Scholarly editing | Providing proofreading and in-depth editing for journal submissions, conference papers, and other academic materials to ensure clarity and precision. |
| Public relations (PR) | Assisting in building awareness for journals and publishers through press releases, media placements, and external collaborations to reach wider audiences. |
About Gareth & Adam
Social media, training, content:
Gareth Dyke, PhD
Dr. Gareth Dyke is a prolific academic author and writer. He has published 300+ peer-reviewed articles in leading journals (including Nature and Science) over a career of 20+ years.
Gareth's webinars and in-person seminars around the world continue to educate and encourage researchers on writing, methodology, ethics, and emerging trends, such as generative AI.
Gareth is uniquely skilled in program design and delivery for non-native English speakers, and always brings compassion and flexibility.
Gareth is UK-born and based in Europe.
Content, SEO, translation:
Adam Goulston, PsyD, MBA, ELS
A trained journalist and professional editor and translator, Dr. Adam Goulston is a leader in expert-driven content for academic and scientific purposes.
He continues to craft search engine-leading articles using a unique B2B + B2C approach for science. He's also edited 2,000+ scientific manuscripts and written hundreds of press releases. He applies corporate SEO approaches for science and academia.
Adam has led the web traffic and engagement turnaround or establishment of numerous B2B and other sites around the world.
Adam is US-born and based in Japan.
Case study: Advancing peer review recognition
Success story
Reviewer Credits
Reviewer Credits is an innovative platform that recognizes and rewards the hard efforts of peer reviewers. With a combination of active social media management, podcasts, original and authoritative blog posts, and full textual SEO/SGO for the company’s homepage, its profile continues to grow. Gareth and Adam collaborate to lead these content marketing efforts while advancing a very worthwhile cause in academic publication.
See the Reviewer Credits Blog and LinkedIn
The social media presence enjoys strong engagement and many blog posts rank at or near the top of page 1 on Google (recent example).
Subject-matter experts ALWAYS
While MacroLingo relies heavily on experts for content generation, this reliance is even more important in academia and science. Only scientific experts can speak confidently on high-level scientific topics. Only experienced writers and editors can work confidently on writing and editing. We put together specialized teams of experts to match any area of research.
Companies, NGOs, media agencies, research institutes, and more
MacroLingo clients include...
Frequently asked questions
Gareth Dyke, PhD, is an academic publishing influencer and and an author on over 300 published articles. Gareth has unmatched, boots-on-the-ground experience as a researcher, professor, academic journal editor-in-chief, and content marketer.
Dr. Adam Goulston, owner of MacroLingo, is a BELS-certified scientific editor, has worked with numerous academic publishers and author-guidance companies. Adam brings a business-to-science perspective based on 25+ years in writing, journalism, and research.
We certainly can, so long as it’s defined and effective. We recommend a review of your brand voice, author/customer personas, and the image your want to present for your scholarly journal.
First, we like to know about your financial ability and your specific aims. We also want to try our best to encourage you if you’re from the Global South or face any sort of budgetary constraints. After we consider your situation, we may request full or partial payment in advance (especially for seminars and learning), or a monthly retainer arrangement paid upon job completion may be better for you. Let’s discuss it and find a way to make it work for you.
If you’re happy with your results, such as the number of submissions and the publicity you’re receiving, then you may not need the service. If you’re not getting the results that you want, then it’s wise to look at your journal’s website through the lens of a visitor and an impartial reader.
For social media, if you have accounts but you don’t post regularly, few people interact with your posts, your posts have very limited reach (impressions), and there’s nothing to set your journal apart, we may be able to help, and you may benefit from this service.
For content, we can apply traditional metrics such as viewers, impressions, and conversions. For social media, we’ll look at your community size, engagement, and conversions for starters. We’ll be happy to discuss your unique situation and how we can achieve the goals you want.
Contact us for academia services
