Reduce journal publication lead time, elevate your authorsβ
MacroLingo digital marketing and AI-appealing content + Sci-Train expert seminars/webinars and micro-learning for your medical journal,
Scientific content
Academic insight and publishing knowledge for unique solutions for publishers, organizations, and governmental institutions.
- Web copy and content
- SEO-optimized blogs
- Editorials
- Education & training
- Field-specific themes
Scholarly editing
2,000+ manuscript and business documents edited. Proofreading or in-depth editing on a range of topics.
- Journal submissions
- Conference papers and abstracts
- Oral presentations
- Business materials
- Email correspondence
Webinars & seminars
Custom-designed online and in-person training and education for researchers and scientific organizations.
- Writing techniques
- Manuscript planning
- Peer review
- Presentation techniques
- Online courses
Training, publication: Gareth Dyke, PhD
Dr. Gareth Dyke is a prolific academic author and writer. He has published 300+ peer-reviewed articles in leading journals (including Nature and Science) over a career of 20+ years. His webinars and in-person seminars around the world continue to educate and encourage researchers on writing, methodology, ethics, and emerging trends, such as generative AI. He is uniquely skilled in program design and delivery for non-native English speakers, and always brings compassion and flexibility. Dr. Dyke is UK-born and based in Europe.
Online learning: Scott McCleary, MEd
Scott McCleary is a learning and development specialist with 20+ years of experience formulating and implementing training programs for scientific professionals and scholars. He has delivered training for more than 100 organizations worldwide, including: Sony, Nissan, Toshiba, Deutsche Bank, Mitsubishi, Skandia Insurance, Bombardier, Benesse, and the National Medical Center of Japan. As specialist in online education (ed-tech), Scott delivers a teaching approach with design sensibility and technological knowhow.
Content, AI-SEO: Adam Goulston, PsyD, MBA
A trained journalist and professional editor who branched out into translation and academic editing, Dr. Adam Goulston is a world leader in expert-driven content for academic and scientific purposes. He continues to craft search engine-leading articles using a unique B2B + B2C approach for science. He's also edited 2,000+ scientific manuscripts and written hundreds of press releases, in addition to planning and commissioning search engine-minded (AI-SEO) web design and content for science. Dr. Goulston is US-born and based in Japan.
Integrated Author Support: The unique paradigm for journal success
Transform Your Medical Journal's Impact
From low visibility and poor submissions to thriving readership and quality manuscripts.
Editors spend too much time triaging preventable problems. Manuscripts arrive out of scope, skip basic instructions, or miss required reporting elements. These issues are rarely about weak science. They stem from gaps in guidance and preparation.
Integrated author support is a simple idea with big payoffs. Treat author education, interaction, and content as one system. Link each touchpoint to the next. The goal is clear: build betterβprepared authors and steady awareness of your journal and publisher.
We're seeking journals and publishers for our pilot program at steep discounts. Get in touch below.
Services for academic publishers
| Service | Description |
|---|---|
| Content marketing | Creating expert-driven content, including SEO-optimized blogs, web copy, and editorials, to increase online presence and attract target audiences. |
| Search engine optimization (SEO) | Optimizing online content to improve search engine rankings, increasing discoverability and driving organic traffic. |
| Social media management | Developing and managing tailored social media strategies to build awareness and engagement, starting with platforms like LinkedIn. |
| Digital marketing strategy development | Crafting comprehensive digital marketing plans that integrate content creation, social media, and SEO to boost visibility and engagement. |
| Translation and localization | Offering translation services to help academic content reach a global audience, ensuring accuracy and cultural relevance across different languages. |
| Educational webinars and author training | Offering custom-designed online and in-person training sessions on topics like writing techniques, manuscript planning, and peer review to help researchers develop skills. |
| Scholarly editing | Providing proofreading and in-depth editing for journal submissions, conference papers, and other academic materials to ensure clarity and precision. |
| Public relations (PR) | Assisting in building awareness for journals and publishers through press releases, media placements, and external collaborations to reach wider audiences. |
Frequently asked questions
Our seminars are done in cooperation with Sci-Train. Sci-Train is led by Gareth Dyke, PhD, an academic publishing influencer and and an author on over 300 published articles, together with Scott McCleary, MEd, an education technology (ed-tech) expert who has implemented 100+ training courses for major corporations and academic institutions.
Dr. Adam Goulston, owner of MacroLingo, is a BELS-certified scientific editor, has worked with several academic publishers and author-guidance companies, and brings a business-to-science perspective based on 25+ years in writing, journalism, and research.
A series of sessions is usually necessary to truly guide and achieve learning. However, sometimes a single session is required, such as for researchers in a particular subject area or for new peer reviewers. We can arrange those, as well.
First, we like to know about your financial ability and your specific aims. We also want to try our best to encourage you if you’re from the Global South or face any sort of budgetary constraints. After we consider your situation, we may request full or partial payment in advance (especially for seminars and learning), or a monthly retainer arrangement paid upon job completion may be better for you. Let’s discuss it and find a way to make it work for you.
As content director for multiple companies, Dr. Dyke was called on to produce educational materials in the form of seminars/webinars as well as written material in the form of web content, blogs, etc. He also commissioned visuals. For the written aspects, Dr. Dyke and Dr. Goulston are frequently collaborators, as companies and organizations often want a combination of educational and marketing-oriented materials. This lets us offer a unique combination of academia and business knowledge in a “content” package.
For learning in the form of seminars/webinars, this may depend on user feedback and how rapidly learners can implement what they have learned. That is a shared responsibility. For content, we can apply traditional metrics such as viewers, impressions, and conversions. We’ll be happy to discuss your unique situation and how we can achieve the goals you want.
A single solution for new content marketing for your journal or building on your current strategy
Instant support for journal editors
Most academic journals and publishers struggle with outdated content marketing, minimal SEO, and little to no social media presence. At MacroLingo, we combine academic expertise with cutting-edge digital strategies to solve these challenges and amplify your impact.
| π Journal & publisher pain points | π‘ MacroLingo Academia solutions |
|---|---|
| Minimal or no social media presence | Develop and manage a tailored social media strategy to build awareness and engagement. We start with LinkedIn and build on suitable platforms considering your resources. |
| Understaffed or outdated content marketing efforts | Expert-driven content marketing services, including blog creation and article promotion. We can do it all for you, together with you. |
| Ineffective or non-existent SEO | Optimize your online presence with advanced SEO strategies to drive discoverability. |
| Limited expertise in digital outreach | Ongoing review and training to use and incorporate your teamβs marketing and communication skills. |
| Budget constraints limit marketing | Cost-effective solutions customized to meet your specific needs and maximize ROI.p |
Contact us for academia services
