Integrated Journal Experience (JX): Content + Education for Journals' and Authors' Success
Marketing that attracts the right authors, plus education that helps them submit correctly. That’s how journals get more on-scope, review-ready submissions.
Empowering authors and journals
Megaphone content
Magnetic content
Content (on-page AEO + SEO) ties with webinar and course subjects in The Scholar, while advancing your journal's name and brand.
Scholar education
Author-elevating skills
Authors are trained up (for free) to submit high-quality manuscripts to your journal. This training also helps spread your brand reputation.
Journal synergy
Recurring success
Megaphone content + Scholar education = pipeline of good authors, heightened awareness, and online exposure.
Content + Education = Quality submissions, loyal authors
1. The Megaphone
Goal: Grow brand reach, search visibility, and qualified author interest for your journals
Content and web audit
Fix gaps across the Author Instructions and submission pages. Adjust them for readability, which greatly aids Global South and non-native English speaking authors.
AI-search optimized blogs
Answer real author questions, then direct readers to scope, requirements, and submission. Get referenced in ChatGPT, Google AI Overviews, Claude, DeepSeek…
Search & AI readiness
On-page SEO, site text overhaul, deeply targeted messaging. Improve the reader’s experience while you raise your chances of being discovered.
Improved JX (journal experience)
Just like an app or a product, a journal (or publisher) needs to create a delightful experience for readers to become contributors.
Manuscript planning
Writing techniques
Authors learn manuscript-writing and preparation skills to reduce the need for desk rejections on the grounds of poor writing.
Peer review training
Build capable, loyal, and globally diverse reviewers who you can call on to review submissions to your journal.
Journal-related education
Guidance on planning a manuscript with a journal in mind, choosing a journal, submitting, revising, and publishing successfully.
2. The Scholar
Goal: Raise submission volume and quality through webinars and education on your journal and academic skills
As featured in EditorsCafé (by the Asian Council of Science Editors)
Read Gareth and Adam's post in the Asian Council of Science Editors' community here.
Challenges for journals & publishers
Common issues for journals
These take your time and energy while you’re trying to choose, review, and publish important scicece
Low submission volume, poor quality, out of scope
Uneven submissions from target communities and weak journal positioning. Authors don't follow your guidelines or refer to incorrect or outdated information. Submissions don't match your journal's aims and scope
Low recognition, poor search performance
Few authors know your journal or the benefits of publishing in it. Your journal doesn't show in Google and search returns or ChatGPT and Google AI Overviews.
Misaligned resources, time wasted
Submission forms and author resources don't match, creating disconnect and confusion. Meanwhile editors waste time on poor submissions and admin is burdened with replies.
More, and better-quality, submissions
Enjoy the combined effect of grateful authors and higher prestige in authors' eyes. Authors trained up on writing skills and your journal will submit better manuscripts. Better journal fit thanks to clearer submission guidelines and educated authors.
Greater brand awareness and search performance (esp. on AI)
Restructured website text and smartly crafted content gets the word out. MacroLingo's proven formula to get you showing up in AI and search results.
Less time and hassle
Submissions aligned with ScholarOne, Editorial Manager, and OJS save you time and stress, and save desk rejections and major revisions when under peer review.
Solutions for journals & publishers
Reassuring solutions for journals
Free up time for editors and peer reviewers. Bring in more, and better, submissions for your journal.
Case study: Advancing peer review recognition
Success story
Reviewer Credits
Reviewer Credits is an innovative platform that recognizes and rewards the hard efforts of peer reviewers. With a combination of active social media management, podcasts, original and authoritative blog posts, and full textual SEO/SGO for the company’s homepage, its profile continues to grow. Gareth and Adam collaborate to lead these content marketing efforts while advancing a very worthwhile cause in academic publication.
See the Reviewer Credits Blog and LinkedIn
The social media presence enjoys strong engagement and many blog posts rank at or near the top of page 1 on Google (recent example).
JX at work
Sample plan:
Medical journal 🩺
With JX in place, a medical journal can plug in a cyclical system of content and education that continually feeds off increased search returns and higher-quality submissions (and referrrals).
Megaphone content
Blogs & web reform
Blogs:
"Is My Case Study A Fit?"
"11 Ways to Avoid Desk Rejection of Case Reports"
On-site content review:
Submission guidelines, Aims & Scope
Scholar education
Webinars & courses
Webinar:
"Finding the Right Medical Journal for Your Case Report"
Short course:
"Making your case report a perfect fit"
Journal synergy
Recurring success
>Content is scanned by bots, appears in AI search and on Google
> Authors learn about your journal through organic content (and promotion, if you choose)
> Authors enjoy free, valuable content white-labeled for your journal
The Core Team: Gareth & Adam
Author education
Gareth Dyke, PhD
Dr. Gareth Dyke is a prolific academic author and writer. He has published 300+ peer-reviewed articles in leading journals (including Nature and Science) over a career of 20+ years.
Gareth's webinars and in-person seminars around the world continue to educate and encourage researchers on writing, methodology, ethics, and emerging trends, such as generative AI.
Gareth is uniquely skilled in program design and delivery for non-native English speakers, and always brings compassion and flexibility.
Gareth is UK-born and based in Europe.
Science marketing
Adam Goulston, PsyD, MBA, ELS
A trained journalist and professional editor and translator, Dr. Adam Goulston is a leader in expert-driven content for academic and scientific purposes.
He crafts content that tops AI searches and Google SERPs, using a unique B2B + B2C approach for science. He's also edited 3,000+ scientific manuscripts and written hundreds of press releases.
Adam has led the web traffic and engagement turnaround or establishment of numerous B2B and other sites around the world.
Adam is US-born and based in Japan.
Frequently asked questions
Gareth Dyke, PhD, is an academic publishing influencer and and an author on over 300 published articles. Gareth has unmatched, boots-on-the-ground experience as a researcher, professor, academic journal editor-in-chief, and content marketer.
Dr. Adam Goulston, owner of MacroLingo, is a BELS-certified scientific editor, has worked with numerous academic publishers and author-guidance companies. Adam brings a business-to-science perspective based on 25+ years in writing, journalism, and research.
Yes. If you have a style, we’ll match it. If not, we’ll help define one that fits your journal.
Short guidance posts, checklists, and “before you submit” pages work well. We use direct questions, short answers, and examples, which both editors and AI systems handle easily.
We write clear, scannable copy with strong headings, summaries, and internal links to author pages and submission links. We also add structured elements like short Q&A blocks and concise definitions that models can lift.
Yes. We rewrite long blocks into short sections with anchors, tables, and checklists. Each requirement maps to a submission field and has a one-sentence summary that AI overviews, ChatGPT, et al. can quote.
Yes. We can add scope and fit posts, policy explainers, and a “before you submit” checklist. Authors learn what belongs, what does not, and what files to prepare.
After we consider your situation, we may request full or partial payment in advance. Payment is typically by bank transfer but other arrangements can be made.
If you’re hitting your submission and visibility targets, you may not need us. If not, we’ll review your site through a reader’s eyes and suggest precise changes that move authors to submit.
We’ll agree on simple, visible outcomes (e.g., fewer preventable desk rejects, better submission completeness, more visits to submission pages) and review them periodically. Owing to many variables and moving parts, we cannot guarantee results. Please keep that in mind.
Scope and fit, manuscript structure, reporting and transparency, revision and resubmission. We use your journal’s language and examples.
We read your aims and scope, article types, and instructions for authors. We build sessions that match your guidance and the order authors see in your submission flow.
It depends on your needs. Normally, Webinars run 45 to 60 minutes with Q&A. Courses are split into 5 to 10 minute lessons so busy authors can finish them.
Yes, it’s actually made with them as the target audience. That’s because these authors struggle the most with rigorous and confusing English guidelines and writing expectations. We keep your standards and explain them in plain language with clear examples.
More submissions. More exposure. Ready to start?
