Content Solutions by Industry
Content creation, Web planning, localization, SEO, writing, editing
MacroLingo provides content direction and development, SEO, content, translation, and site creation for companies doing what we consider “good work.” Simply, these are industries that are changing the world in a net-positive way. These are some of the main industries we hope to keep serving.
Content for Environmental/Green Services & Products
CASE STUDY
Rijk Zwaan
This Dutch agriculture company needed to effectively communicate its effective seed and produce development in Japan. As MacroLingo (formerly Scize) is based in Japan, we were uniquely equipped to provide reporting in English and Japanese that accurately covers both the technology and cultural aspects in this work.
Content solutions in the environmental sector
You make our world greener and more sustainable. The environmental services sector is critical in addressing our planet’s ecological challenges. With increasing focus on sustainability and environmental preservation, effective communication is essential to inform the world about your products, services, and research. From agencies to companies – to innovative eco-services and technology, you need effective storytelling and messaging to get the public’s attention. Accessible and compelling information creates action. Your company or organization must lead in environmental advocacy, innovation, sustainable living, and a greener future.
Relevant services
Expert-written blogs and content
We work with scientists and talented writers to create high-quality, informative blogs and content. This is marketing you can be proud of and that gets results.
Expert articles, blog posts, and valuable insights into environmental issues, green technologies, and sustainability trends.
This strategic content creation boosts your digital marketing, driving traffic to your site and increasing engagement with potential customers.
Web reform and SEO
Optimize your website for the eco-friendly market with our specialized web reform and SEO.
We’ll help you rethink your web presentation and structure, ask you hard questions to help you realize and show your true value, and then put it in words and online.
We can also do in-depth keyword research to ensure your site ranks high on the terms you’re targeting.
Copywriting for tech, products, services
Benefit from engaging, persuasive content for green technology, products, and research. We highlight your products’ environmental benefits, innovative features, and usability.
Our copy is designed to appeal to your target audience, whether for web content, product brochures, or advertising campaigns.
Case studies, reports
Showcase the effectiveness and impact of your products and your work with our case study and report writing services. We create detailed documents that highlight your successes in real-world scenarios.
This way, you can give evidence of your great work, not just say that it’s great. This builds trust with clients, partners, and stakeholders, and positions your company as a trusted leader in environmental solutions.
Branding and naming
Develop a strong brand identity for your eco-products with our branding and marketing writing. We create compelling stories and messages that highlight your products’ unique benefits and environmental impact.
We research the competition and give ideas on how you can compete. If you need a name for your product lineup, no matter what the source language is, we can help.
Change lives for the better, and have the world know about it
Content and language services for healthcare companies and research
In the healthcare sector, where innovation and patient care are central, effective communication is vital in disseminating knowledge and connecting with a global audience. Healthcare services must capture attention with clear messaging, create interest by highlighting advancements, generate desire by showcasing benefits, and inspire action by making information accessible. This comprehensive approach is crucial for healthcare providers to amplify their impact, improve patient outcomes, and lead global health discussions.
CASE STUDY
Asahi Kasei Pharma
This major Japanese company needed original taglines and copy for a new healthcare product line. Scize was chosen because of our ability to handle the Japanese source language and to not only translate but to deeply research the product area, competition, and lineup. With these knowledge we provided multiple options that accurate described the product while also expressing the company’s ambitions and desired tone. Along with English, we also provided Chinese translations for the client.
Be a healthcare leader or reinforce your credibility
For healthcare companies, organizations, and researchers, some of our services are…
Content blogging for healthcare
Raise your healthcare service’s online presence and patient engagement through in-depth, informative blogging. Consider a blog series focused on innovative mental health therapies, remote medicine, or patient education.
These posts could delve into the latest treatment methodologies, patient success stories, and expert insights, offering readers a comprehensive view of your healthcare facility’s expertise. By regularly updating your blog with current healthcare topics, trends, and treatments, you can establish your institution as a trusted information source.
Ongoing quality content not only educates your audience it also boosts SEO, attracting a broader audience.
Healthcare SEO and Web planning
Our approach to SEO and content strategy is based on knowledge of what ranks and a commitment to making truly valuable and authoritative content. This is in addition to on-page and off-page SEO techniques. We dramatically enhance the digital visibility of healthcare providers.
Higher rankings and increased visibility lead to more inquiries and leads while expanding your online image and brand. We analyze your current content and identify areas to improve and optimize.
We also seek out openings on key terms and in areas where you can become a leader.
Scientific and academic editing for healthcare
A board-certified editor oversees MacroLingo editing, as we refine scientific content, ensuring clarity, accuracy, and adherence to specific guidelines and ethical and style standards.
This service is crucial for research papers and studies that require clarity and precision to effectively communicate findings.
With over 2,000 manuscripts edited, we can increase the likelihood of publication acceptance, helping you contribute to scientific discourse, and elevate the prestige of your research institution. We specialize in modern services such as telemedicine and multidisciplinary approaches.
Global health research and communication support
We’ll help your work on research initiatives in the global health sector. You’re doing the work but may not have the time and resources to communicate the outcomes. We can help you build communication services to effectively disseminate research outcomes to the global community, including health professionals, policymakers, and the public.
This service aims to bridge the gap between health research and its practical application, ensuring that valuable insights and discoveries are shared and utilized worldwide for better health outcomes. With academic and research backgrounds in global issues and health sciences, we’re uniquely qualified to assist you.
Branding and copywriting for health-care solutions
We develop impactful branding and copywriting for healthcare providers, including taglines, catch-copy, product line descriptions, and service-related text.
We apply real-life marketing expertise to create effective and accurate branding elements. Our approach is rooted in our understanding of the healthcare industry, ensuring that all marketing materials not only resonate with the target audience but also accurately represent the provider’s services and values.
This service can help you establish a strong, trustworthy brand identity that connects with patients and sets you apart in the competitive healthcare market.
Tell the world what you're working to change, get funding, change lives
Content and language services for NGOs/NPOs
Effective communication is key to making an impact in the unstable and dynamic world of NGOs and nonprofits (NPOs). Globally, your message needs to be assertive but compassionate. This is a tough balance.
Scize specializes in crafting messages that resonate with diverse audiences. We help your organization’s voice to be heard globally. From compelling web content that captivates visitors to SEO strategies that raise your online presence, we tailor our services to meet your needs.
With a global and work background in developing nations, we understand the challenges of engaging with varied stakeholders, and we offer solutions that amplify your mission, increase visibility, and foster meaningful connections with your community.
CASE STUDY
Germanwatch & CCPI
Scize is proud to edit for Germanwatch e.V., which produces the hugely valuable yearly survey, the Climate Change Performance Index, or CCPI. This project requires consistency, coordination, and adjustment of tone for this influential report
We have also edited research papers and reports for Germanwatch’s researchers.
See the latest CCPI rankings here.
Amplify your mission and achievements
For nongovernmental (NGO) and nonprofit (NPO) organizations, some of our services are…
Localization for non-English organizations
We adapt your content to connect with audiences in globally clear English. This style limits jargon, evens out tone, and aids understanding. By properly localizing campaign materials, reports, and web content, we help you reach a broader audience. This improves global engagement and support.
For instance, if your NGO is Europe-based an working in the ASEAN or the Global South, we determine your audience, the English style and wording, and what will connect with them. Then we localize/glocalize your content to effectively communicate with each audience. This increases engagement and support across different regions.
SEO optimization for NGO/NPO websites
Boosting your online visibility, we implement SEO strategies for your website and blog. This increases your search engine ranking, making it easier for potential supporters and partners to find you and engage with you.
Editing and proofreading
We ensure your reports, proposals, and communication materials are clear, professional, error-free, and well-formatted. We refine your content, improving clarity and impact, and ensuring your message aligns with your organizational goals.
With experience in organizations such as UNFPA and JICA, we are in tune with the terminology and with communicating in a way the public can understand. And this is no average proofread. This is editing backed by experience on 2,000+ manuscripts and writing works.
Web content creation and revision
Your website, your public face, needs engaging, informative web content, from mission statements to program descriptions. We do this with you and for you. Our content hooks visitors, clearly communicates your values and goals, and encourages support and participation.
We have created and optimized website and web content for local NGOs, UN agencies, and international organizations. We also employ writers in certain locations when local insight is needed.
Attract media, researchers, and policymakers to your work
Content and language services for research organizations and think tanks
Research institutes and think tanks play a vital role in shaping our future, especially in fields like sustainability, social equity, business, and economics. Scize has worked with all these fields.
These organizations’ groundbreaking work, or even their incremental efforts, can ignite change, influence policies, and drive innovation. But are you effectively communicating these complex ideas to a global audience? Are the right eyes seeing your work?
Attention is earned through clear, compelling, and scientifically accurate messaging. Complex concepts need to be translated into relatable narratives. We need to show the impacts of your research. Make this knowledge accessible and compelling – you’ll create action, and please your donors.
It’s even more challenging in a less “hot” and headline-making area, such as adaptation or micro-financing.
We’ll help you create strong communication – both in strategy and quality output. We’ll also help you compete in online searches because Google values your authority. We’ll reach beyond academia and government, into the public domain, and get your work in front of decision-making spheres.
CASE STUDY
Climate Change Performance Index
The Climate Change Performance Index (CCPI) is an influential and detailed annual ranking of how well major countries are keeping up their end of the deal is countering climate change. The report relies on national experts and quantifies performance with numerous metrics. Scize annually edits this full report, making sure language is accurate, aligned, and localized. Scize also gives guidance on SEO to help the commissioning organization to reach media, policymakers, students, and others who need to see this honest and valuable assessment.
Get readers, funders, and attention
For nongovernmental (NGO) and nonprofit (NPO) organizations, some of our services are…
Writing (and translation) for your research
Scize clients receive nuanced writing that captures the essence of complex topics like climate change and regional conflict. We can summarize reports on new sustainable technologies or rewrite them to appeal to international stakeholders and investors. This not only expands the reach of your research but also attracts global attention and support, helping to drive innovation and action. We can also work with source materials in Japanese and other languages.
Research organization SEO and Web planning
Many research organizations lack the time and human resources to consider SEO. But, without SEO and web planning, your superb research may never be found online. We make your findings more discoverable and accessible. For instance, if your organization has developed a new model for economic growth that prioritizes social equity, we can increase your visibility among policymakers, academic circles, and the general public. This greater online presence not only promotes your work but also positions your organization as a thought leader.
Scientific and academic editing for publication
Led by a board-certified editor, Scize reviews and refines scientific content, ensuring clarity, accuracy, and adherence to specific guidelines and general standards. Our editing service can transform this complex analysis into an accessible and engaging document without losing the scientific rigor. This makes your research more approachable for a wider audience, including those outside your specialized scientific and research community. This increases its impact and facilitates broader discussions and understanding of your key issues.
Attract Japan-bound tourists for your campaigns
Content and language services for inbound tourism coming to Japan
Japan’s tourism sector, a mosaic of ancient traditions, stunning landscapes, and bustling urban centers, offers an incredible array of experiences for the global traveler. The country is a major destination post-pandemic, just as it was becoming pre-COVID. Tourists have many choices, they’re no longer sticking to the “Golden Road” of Tokyo-to-Kyoto, and they need good guidance. MacroLingo will provide it for your company or agency.
Based in Osaka and with over 20 years of experience living and traveling across Japan, we bring an unparalleled depth of cultural understanding and expertise in high-quality English content creation. From the serene beauty of Kyoto’s temples and the vibrant energy of Tokyo’s streets to the breathtaking views of Mt. Fuji and the historical richness of Hiroshima, we specialize in transforming these diverse Japanese attractions into compelling narratives for international audiences.
We know what appeals to different demographics – such as North American and European tourists’ fascination with Japan’s modern cities, natural beauty, manga, and pop culture, and Asian tourists’ interest in shopping and Instagrammable spots. We use this to tailor content that resonates globally
CASE STUDY
AA Media Agency* (Tokyo)
Scize helped this Japan-based but global agency create a successful bit of an extensive tourism campaign about the greater Tokyo region. This required translation and copywriting as the basic skills. But, as the translation was tied with knowledge of Japan, words, nuances, and names and places, Scize was uniquely qualified to deliver.
*Name withheld to protect client privacy
Offer the best of Japan to inbound tourists
For tourism-related clients, some of our services are…
Localization of destination content
Experience bespoke localization services no matter if the destination is major, like Kyoto, or lesser-known, like Okayama or Tottori. We work from the reader’s perspective. Are they foodies? Anime otaku? Seeking property or investment? Too many Japan tourism campaigns are not thinking from this perspective and fall back on generalizations and cliches. You don’t have to settle for that anymore.
SEO for tourism content
Make a strong online presence with SEO strategies in your tourism content. Many campaigns and promotions are not designed in a structure that helps them rank well on search engines. But when promoting Japan, you’re promoting a hugely popular destination. Your words (and images and web structure) must be competitive. Attractions such as the snow-capped mountains of Hokkaido and the culinary adventures in Osaka are hot spots with thousands upon thousands of articles and videos about them. While smaller destinations like Kochi or Niigata need to be effectively described and marketed. Optimize your content strategically, and you can enjoy more website traffic, more prospects, and more bookings.
Web content for travel
Transform your website into an inviting portal for inbound international tourists seeking the best spots in Japan. We’ll create content that not only informs but also immerses visitors in the Japanese travel experience. We can do in-depth guides on cultural landmarks and local cuisine to comprehensive information on unique activities like tea ceremony and matcha in Kyoto or cherry blossom viewing in Tohoku. Our content encourages exploration and booking. We ensure that your website serves as a comprehensive guide, captivating potential tourists with detailed descriptions and useful information.
Our clients include...
