Content, copywriting, editing + SEO
Optimized, effective content and copy for traffic-generating blogs, sales & marketing, and other outcome-oriented objectives. Board-certified editing.
Words creating
action.
Most copywriting and general content writing is too simple or too wordy.
Mediocre text creates confusion, misunderstanding, and lost opportunities.
The solution is plain, clear English. That's our approach.
Content and copywriting
We do strategic writing. This is for when you want people to not just read your work, but understand it and take action. We provide the following services.
- Web copy and content
- SEO-optimized blogs
- Advertising text
- Case studies
- Corporate communications
Press releases and other PR
If your scholarly work is going to be published, or if your company is making news, we can do these for you:
- Scientific press releases (EurekAlert!)
- Business press releases
- Print or online research result reports
Scientific & business editing
With 2,000+ manuscript and business documents edited, this is our foundational service.
- Journal submissions
- Conference papers and abstracts
- Oral presentations
- Business materials
- Email correspondence
Subject experts for expert subjects
> Doctors for medicine
> Engineers for IT
> Certified editing by journalists and certified editors
Our Japan connection 🇺🇸🤝🇯🇵
Apart from actually being in Japan, MacroLingo’s two decades in Asia and nearly unmatched skillset make it a premier content and translation provider for Japan and other Asian countries (especially Korea and Thailand).
MacroLingo is a top choice for native English copywriting in Japan and Asia. Dr. Adam Goulston, the owner, is a writer, editor, and translator. He's also a certified editor. He was born in the United States, educated in the U.S. and Australia and has lived much of life in Japan.
There are very few true native English copywriters in Japan. Mostly, there are people writing copy in English.
Most English copy in Japan is written by Japanese people or translators. It's the same in Korea, China, Thailand, and indeed outside of Asia. It's just faster that way. We specialize in Asia, but work with companies around the world.
If a native English speaker writes it, they're usually by a non-copywriter, such as an English teacher. Or it’s written by whatever foreigner is close at hand, such as an intern, who may not even be from a native-English-speaking country. We localize with true natives. We write with true writers. All are experts.
Companies, NGOs, media agencies, research institutes, and more
MacroLingo clients include...
Words from our clients...
Frequently asked questions
We’re capable and experienced with research-based writing for sales and marketing, homepage content, blogs, email drips campaigns, PPC ads, landing pages, most types of copywriting. As MacroLingo is also located in Asia, we’re especially familiar with Asian markets such as Japan, Korea, and ASEAN.
We don’t do essays or medical writing, but we’ll be happy to recommend excellent services for those.
Typically, no. But we have a network of talented translators in Asia, and we love to help. Ask us.
We can accept direct bank transfer (globally from anywhere or domestically in Japan), PayPal, and credit card payment.
For established agencies, organizations, and verifiable individuals, we ask for payment upon completion. For some first-time clients, we may ask for a deposit before starting.
We do homepage reform and localization. We generally do not create new sites from scratch. Contact us and tell us specifically what you’re looking for.
MacroLingo LLC (formerly Scize Group LLC) is a registered company in Japan. Freelancers are individuals working on an informal basis, often as a “side hustle.” They can be completely inexperienced or quite competent.
MacroLingo gives you the security and professionalism of a proper company.
MacroLingo is owned and operated by a US-born expat, Dr. Adam Goulston. In addition to a doctorate in psychology, Adam holds multiple master’s degrees, board-certification as a life sciences editor, and over two decades of corporate, NGO, and academic experience. Others working with MacroLingo have verified academic and professional credentials.
