Integrated Journal Experience (JX) Support
Content+ Education – A Virtuous Cycle for Journal Submissions and Exposure
1) The Megaphone – Expand your brand
Goal: Grow brand reach, search visibility, and qualified author interest for your journals
- Content and web audit: Fix gaps across the guide for authors and submission pages.
- Tactical, helpful blogs – Boost your journal profile, educate authors, be a thought leader
- Search & AI readiness: On-page SEO, site text overhaul, deeply targeted messaging
- Improved JX (journal experience) for the submission process
- Social media (optional)
2) The Scholar – Train authors, gain their trust
Goal: Raise submission volume and quality through webinars and education on your journal and academic skills
- Manuscript planning: Authors get their manuscripts ready for your journal
- Writing techniques: To reduce the need for desk rejections on the grounds of poor writing
- Peer review: Build capable and loyal reviewers
- Guideline compliance: How authors can make your life easier (helping themselves in the process
- Journal-related education: Tips and guidance on submitting and revising
As featured in EditorsCafé
Read Gareth and Adam's post in the Asian Council of Science Editors' community here.
Instant support for journal editors
Boost exposure and submissions
🔄 How they work together
Megaphone content
Content (on-page AEO + SEO) ties with webinar and course subjects in The Scholar, while advancing your journal's name and brand.
Scholar authors
Authors are trained up (for free) to submit high-quality manuscripts to your journal. This training also helps spread your brand reputation.
Submissions and branding
Megaphone content + Scholar education = organic pipeline of good authors, heightened awareness, and AI/search prominence.
Sample plan: Medical journal 🩺
Megaphone content
Blogs:
"Is My Case Study A Fit?"
"11 Ways to Avoid Desk Rejection of Case Reports"
On-site content review:
Submission guidelines, Aims & Scope
Scholar education
Webinar:
Finding the Right Medical Journal for Your Case Report
Short course:
Making your case report a perfect fit
Synergy for your journal
1️⃣ Content is scanned by bots, appears in AI search and on Google
2️⃣ Authors learn about your journal through organic content (and promotion, if you choose)
3️⃣ Authors enjoy free, valuable content white-labeled for your journal
🎯 You've got journal issues (no pun intended)
Low submission volume
Uneven submissions from target communities and weak journal positioning
Poor submission quality
Authors don't follow your guidelines, refer to incorrect or outdated information
Unfit manuscripts
Submissions don't match your journal's aims and scope
Low brand recognition
Few authors know your journal or the benefits of publishing in it
Poor search exposure
Your journal doesn't show in Google and search returns or ChatGPT and AI Overviews
Misaligned resources
Submission forms and author resources don't match, creating disconnect and confusion
😊 You'll get journal solutions
More submissions
Enjoy the combined effect of grateful authors and higher prestige in authors' eyes
Quality submissions
Authors trained up on writing skills and your journal will submit better manuscripts
Better journal fit
Thanks to clearer submission guidelines and educated authors
Greater brand awareness
Restructured website text and smartly crafted content gets the word out
Better search performance
MacroLingo's proven formula to get you showing up in AI and search results
Low-stress submissions
Submissions aligned with ScholarOne, Editorial Manager, and OJS save you time and stress
The Core Team: Gareth & Adam
Author education
Gareth Dyke, PhD
Dr. Gareth Dyke is a prolific academic author and writer. He has published 300+ peer-reviewed articles in leading journals (including Nature and Science) over a career of 20+ years.
Gareth's webinars and in-person seminars around the world continue to educate and encourage researchers on writing, methodology, ethics, and emerging trends, such as generative AI.
Gareth is uniquely skilled in program design and delivery for non-native English speakers, and always brings compassion and flexibility.
Gareth is UK-born and based in Europe.
Science marketing
Adam Goulston, PsyD, MBA, ELS
A trained journalist and professional editor and translator, Dr. Adam Goulston is a leader in expert-driven content for academic and scientific purposes.
He crafts content that tops AI searches and Google SERPs, using a unique B2B + B2C approach for science. He's also edited 2,000+ scientific manuscripts and written hundreds of press releases.
Adam has led the web traffic and engagement turnaround or establishment of numerous B2B and other sites around the world.
Adam is US-born and based in Japan.
Case study: Advancing peer review recognition
Success story
Reviewer Credits
Reviewer Credits is an innovative platform that recognizes and rewards the hard efforts of peer reviewers. With a combination of active social media management, podcasts, original and authoritative blog posts, and full textual SEO/SGO for the company’s homepage, its profile continues to grow. Gareth and Adam collaborate to lead these content marketing efforts while advancing a very worthwhile cause in academic publication.
See the Reviewer Credits Blog and LinkedIn
The social media presence enjoys strong engagement and many blog posts rank at or near the top of page 1 on Google (recent example).
Frequently asked questions
Gareth Dyke, PhD, is an academic publishing influencer and and an author on over 300 published articles. Gareth has unmatched, boots-on-the-ground experience as a researcher, professor, academic journal editor-in-chief, and content marketer.
Dr. Adam Goulston, owner of MacroLingo, is a BELS-certified scientific editor, has worked with numerous academic publishers and author-guidance companies. Adam brings a business-to-science perspective based on 25+ years in writing, journalism, and research.
Yes. If you have a style, we’ll match it. If not, we’ll help define one that fits your journal.
Short guidance posts, checklists, and “before you submit” pages work well. We use direct questions, short answers, and examples, which both editors and AI systems handle easily.
We write clear, scannable copy with strong headings, summaries, and internal links to author pages and submission links. We also add structured elements like short Q&A blocks and concise definitions that models can lift.
Yes. We rewrite long blocks into short sections with anchors, tables, and checklists. Each requirement maps to a submission field and has a one-sentence summary that AI overviews, ChatGPT, et al. can quote.
Yes. We can add scope and fit posts, policy explainers, and a “before you submit” checklist. Authors learn what belongs, what does not, and what files to prepare.
After we consider your situation, we may request full or partial payment in advance. Payment is typically by bank transfer but other arrangements can be made.
If you’re hitting your submission and visibility targets, you may not need us. If not, we’ll review your site through a reader’s eyes and suggest precise changes that move authors to submit.
We’ll agree on simple, visible outcomes (e.g., fewer preventable desk rejects, better submission completeness, more visits to submission pages) and review them periodically. Owing to many variables and moving parts, we cannot guarantee results. Please keep that in mind.
Scope and fit, manuscript structure, reporting and transparency, revision and resubmission. We use your journal’s language and examples.
We read your aims and scope, article types, and instructions for authors. We build sessions that match your guidance and the order authors see in your submission flow.
It depends on your needs. Normally, Webinars run 45 to 60 minutes with Q&A. Courses are split into 5 to 10 minute lessons so busy authors can finish them.
Yes, it’s actually made with them as the target audience. That’s because these authors struggle the most with rigorous and confusing English guidelines and writing expectations. We keep your standards and explain them in plain language with clear examples.
More submissions. More exposure. Ready to start?
