{"id":15438,"date":"2024-12-09T17:33:38","date_gmt":"2024-12-09T08:33:38","guid":{"rendered":"https:\/\/macrolingo.com\/?p=15438"},"modified":"2025-02-26T14:28:57","modified_gmt":"2025-02-26T05:28:57","slug":"global-b2b-personalization","status":"publish","type":"post","link":"https:\/\/macrolingo.com\/ja\/global-b2b-personalization\/","title":{"rendered":"\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u3067\u6210\u529f\u3059\u308b\u30b0\u30ed\u30fc\u30d0\u30ebBtoB\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565"},"content":{"rendered":"\n<p>\u30a2\u30de\u30be\u30f3\u793e\u306eB2B\u30b5\u30fc\u30d3\u30b9\u3001Amazon Business\u306f\u30e8\u30fc\u30ed\u30c3\u30d1\u30672020\u5e74\u304b\u30892022\u5e74\u307e\u3067\u306e\u5e74\u9593\u6210\u9577\u7387\u306725%\u5897\u52a0\u3057\u307e\u3057\u305f\u3002<sup><a href=\"https:\/\/b2b.dentsu.jp\/column\/2024_trend\" target=\"_blank\" rel=\"noreferrer noopener\">1<\/a><\/sup> \u30a2\u30e1\u30ea\u30ab\u3067\u306e\u7dcf\u58f2\u4e0a\u9ad8\u306f2023\u5e74\u306b350\u5104\u30c9\u30eb\u306b\u9054\u3057\u30012025\u5e74\u306b\u306f\u7d04800\u5104\u30c9\u30eb\u306b\u307e\u3067\u5897\u52a0\u3059\u308b\u3068\u4e88\u6e2c\u3055\u308c\u3066\u3044\u307e\u3059\u3002<sup><a href=\"https:\/\/b2b.dentsu.jp\/column\/2024_trend\" target=\"_blank\" rel=\"noreferrer noopener\">1<\/a><\/sup> \u3053\u308c\u306f\u3001\u30b0\u30ed\u30fc\u30d0\u30eb\u306aB2B\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u306e\u91cd\u8981\u6027\u304c\u5897\u3057\u3066\u3044\u308b\u3053\u3068\u3092\u793a\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u9867\u5ba2\u306e66%\u304c\u4f01\u696d\u306b\u81ea\u8eab\u306e\u30cb\u30fc\u30ba\u3084\u5e0c\u671b\u3092\u7406\u89e3\u3057\u3066\u307b\u3057\u3044\u3068\u671f\u5f85\u3057\u3066\u3044\u307e\u3059\u3002<sup><a href=\"https:\/\/www.salesforce.com\/jp\/resources\/articles\/personalization-definition\/\" target=\"_blank\" rel=\"noreferrer noopener\">2<\/a><\/sup> \u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u306f\u9867\u5ba2\u6e80\u8db3\u5ea6\u5411\u4e0a\u306b\u5bc4\u4e0e\u3057\u3001\u898b\u8fbc\u307f\u9867\u5ba2\u306e\u80b2\u6210\u306b\u3082\u52b9\u679c\u7684\u3067\u3059\u3002<sup><a href=\"https:\/\/www.salesforce.com\/jp\/resources\/articles\/personalization-definition\/\" target=\"_blank\" rel=\"noreferrer noopener\">2<\/a><\/sup> \u3053\u306e\u8a18\u4e8b\u3067\u306f\u3001\u30b0\u30ed\u30fc\u30d0\u30ebB2B\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u3092\u6d3b\u7528\u3057\u305f\u6210\u529f\u6226\u7565\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u30b0\u30ed\u30fc\u30d0\u30ebBtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u304a\u3051\u308b\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u306e\u91cd\u8981\u6027<\/h2>\n\n\n\n<p>\u8fd1\u5e74\u3001\u9867\u5ba2\u4f53\u9a13\u306e\u91cd\u8981\u6027\u304c\u9ad8\u307e\u3063\u3066\u3044\u307e\u3059\u3002\u56fd\u969b\u7684\u306aBtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u306f\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002\u30b0\u30ed\u30fc\u30d0\u30eb\u4f01\u696d\u306f\u3001\u9867\u5ba2\u4e00\u4eba\u3072\u3068\u308a\u306e\u55dc\u597d\u3084\u884c\u52d5\u3092\u5206\u6790\u3057\u3001\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u63d0\u4f9b\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<sup><a href=\"https:\/\/japan.marketone.com\/articles\/email-personalization\" target=\"_blank\" rel=\"noreferrer noopener\">3<\/a><\/sup><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u56fd\u969b\u5e02\u5834\u3067\u306e\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u4f53\u9a13\u3078\u306e\u671f\u5f85\u306e\u9ad8\u307e\u308a<\/h3>\n\n\n\n<p>BtoB\u306e\u30b0\u30ed\u30fc\u30d0\u30eb\u5e02\u5834\u3067\u306f\u3001\u610f\u601d\u6c7a\u5b9a\u30d7\u30ed\u30bb\u30b9\u304c\u8907\u96d1\u3067\u3059\u3002\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u91cd\u8981\u306a\u5f79\u5272\u3092\u679c\u305f\u3057\u307e\u3059\u3002\u9069\u5207\u306a\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u9867\u5ba2\u306e\u95a2\u5fc3\u306b\u5408\u308f\u305b\u305f\u30e1\u30c3\u30bb\u30fc\u30b8\u3092\u5c4a\u3051\u308b\u3053\u3068\u3067\u3001\u4fe1\u983c\u95a2\u4fc2\u3092\u7bc9\u304f\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<sup><a href=\"https:\/\/japan.marketone.com\/articles\/email-personalization\" target=\"_blank\" rel=\"noreferrer noopener\">3<\/a><\/sup>\u5b9f\u969b\u300180%\u306e\u6d88\u8cbb\u8005\u304c\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u4f53\u9a13\u3092\u63d0\u4f9b\u3059\u308b\u4f01\u696d\u304b\u3089\u8cfc\u5165\u3059\u308b\u50be\u5411\u304c\u3042\u308a\u307e\u3059\u3002<sup><a href=\"https:\/\/japan.marketone.com\/articles\/email-personalization\" target=\"_blank\" rel=\"noreferrer noopener\">3<\/a><\/sup><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u5730\u57df\u3054\u3068\u306eBtoB\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u306e\u9055\u3044<\/h3>\n\n\n\n<p>\u56fd\u969b\u5e02\u5834\u3067\u306f\u3001\u9867\u5ba2\u306e\u55dc\u597d\u3084\u884c\u52d5\u30d1\u30bf\u30fc\u30f3\u304c\u5730\u57df\u306b\u3088\u3063\u3066\u5927\u304d\u304f\u7570\u306a\u308a\u307e\u3059\u3002\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u306e\u624b\u6cd5\u3082\u67d4\u8edf\u306b\u5909\u5316\u3055\u305b\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002\u4f8b\u3048\u3070\u3001\u96fb\u5b50\u30e1\u30fc\u30eb\u306e\u4ef6\u540d\u306b\u53d7\u4fe1\u8005\u306e\u540d\u524d\u3092\u5165\u308c\u308b\u3068\u958b\u5c01\u7387\u304c26%\u5411\u4e0a\u3059\u308b\u30c7\u30fc\u30bf\u304c\u3042\u308a\u307e\u3059\u304c\u3001<sup><a href=\"https:\/\/japan.marketone.com\/articles\/email-personalization\" target=\"_blank\" rel=\"noreferrer noopener\">3<\/a><\/sup>\u5730\u57df\u306b\u3088\u3063\u3066\u52b9\u679c\u304c\u5909\u308f\u308b\u53ef\u80fd\u6027\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u30b0\u30ed\u30fc\u30d0\u30eb\u306b\u5c55\u958b\u3059\u308b\u4f01\u696d\u306f\u3001\u73fe\u5730\u306e\u30c7\u30fc\u30bf\u3092\u53ce\u96c6\u3057\u3001\u6700\u9069\u306a\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u6226\u7565\u3092\u7acb\u6848\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u30b0\u30ed\u30fc\u30d0\u30eb\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u306e\u5229\u70b9\uff1a\u56fd\u969b\u7684\u306a\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u5411\u4e0a\u3068ROI\u5897\u52a0<\/h3>\n\n\n\n<p>\u30b0\u30ed\u30fc\u30d0\u30eb\u3067\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u3092\u5b9f\u8df5\u3059\u308b\u3068\u3001\u9867\u5ba2\u3068\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u304c\u5411\u4e0a\u3057\u307e\u3059\u3002\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u306eROI\u3082\u9ad8\u307e\u308a\u307e\u3059\u3002\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305fCTA\u3092\u4f7f\u3046\u3068\u3001\u4e00\u822c\u7684\u306aCTA\u3068\u6bd4\u3079\u3066202%\u3082\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u304c\u5411\u4e0a\u3059\u308b\u30c7\u30fc\u30bf\u304c\u3042\u308a\u307e\u3059\u3002<sup><a href=\"https:\/\/japan.marketone.com\/articles\/email-personalization\" target=\"_blank\" rel=\"noreferrer noopener\">3<\/a><\/sup><\/p>\n\n\n\n<p>\u307e\u305f\u3001\u9867\u5ba2\u306e\u4f4d\u7f6e\u60c5\u5831\u306b\u5408\u308f\u305b\u3066\u30e1\u30fc\u30eb\u306e\u5185\u5bb9\u3092\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3059\u308b\u3068\u3001\u30af\u30ea\u30c3\u30af\u7387\u304c29%\u4e0a\u304c\u308b\u8abf\u67fb\u7d50\u679c\u3082\u3042\u308a\u307e\u3059\u3002<sup><a href=\"https:\/\/japan.marketone.com\/articles\/email-personalization\" target=\"_blank\" rel=\"noreferrer noopener\">3<\/a><\/sup><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u5177\u4f53\u4f8b<\/h3>\n\n\n\n<p>Adobe\u306fAI\u3092\u6d3b\u7528\u3057\u3066\u9867\u5ba2\u306e\u904e\u53bb\u306e\u8cfc\u8cb7\u5c65\u6b74\u3084\u88fd\u54c1\u4f7f\u7528\u72b6\u6cc1\u3092\u5206\u6790\u3057\u3001\u500b\u3005\u306e\u9867\u5ba2\u306b\u6700\u9069\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u63d0\u4f9b\u3057\u307e\u3057\u305f\u3002\u7d50\u679c\u3001\u30af\u30ed\u30b9\u30bb\u30eb\u30fb\u30a2\u30c3\u30d7\u30bb\u30eb\u306e\u6210\u529f\u7387\u309220%\u4ee5\u4e0a\u5411\u4e0a\u3055\u305b\u307e\u3057\u305f\u3002<sup><a href=\"https:\/\/japan.marketone.com\/articles\/email-personalization\" target=\"_blank\" rel=\"noreferrer noopener\">3<\/a><\/sup>IBM\u306f\u30b3\u30f3\u30c6\u30f3\u30c4\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u30a8\u30f3\u30b8\u30f3\u3092\u5c0e\u5165\u3057\u3001\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3067\u306e\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u7387\u309230%\u5411\u4e0a\u3055\u305b\u3066\u3044\u307e\u3059\u3002<sup><a href=\"https:\/\/japan.marketone.com\/articles\/email-personalization\" target=\"_blank\" rel=\"noreferrer noopener\">3<\/a><\/sup><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u7570\u6587\u5316\u9593\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u306e\u7406\u89e3\u3068\u9069\u7528<\/h2>\n\n\n\n<p>\u30b0\u30ed\u30fc\u30d0\u30eb\u30d3\u30b8\u30cd\u30b9\u306e\u6210\u529f\u306b\u306f\u3001\u7570\u6587\u5316\u9593\u306e\u7406\u89e3\u3068\u9069\u5fdc\u529b\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002<sup><a href=\"https:\/\/www.tifana.ai\/article\/aichatbot-article-678\" target=\"_blank\" rel=\"noreferrer noopener\">4<\/a><\/sup> \u5404\u5730\u57df\u306e\u8a00\u8a9e\u3001\u30c8\u30fc\u30f3\u3001\u30a4\u30e1\u30fc\u30b8\u306e\u9055\u3044\u306f\u9867\u5ba2\u306e\u8a8d\u8b58\u306b\u5927\u304d\u306a\u5f71\u97ff\u3092\u4e0e\u3048\u307e\u3059\u3002<sup><a href=\"https:\/\/rakutesu.com\/test-list\/occupation\/296\/\" target=\"_blank\" rel=\"noreferrer noopener\">5<\/a><\/sup> \u3057\u305f\u304c\u3063\u3066\u3001\u6587\u5316\u7684\u611f\u53d7\u6027\u306f\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u591a\u69d8\u306a\u6587\u5316\u80cc\u666f\u3092\u6301\u3064\u5f93\u696d\u54e1\u3068\u306e\u5186\u6ed1\u306a\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u306f\u3001\u4f01\u696d\u306e\u7af6\u4e89\u529b\u3092\u9ad8\u3081\u307e\u3059\u3002<sup><a href=\"https:\/\/rakutesu.com\/test-list\/occupation\/296\/\" target=\"_blank\" rel=\"noreferrer noopener\">5<\/a><\/sup> \u7570\u6587\u5316\u3092\u7406\u89e3\u3057\u305f\u4e0a\u3067\u306e\u52b9\u679c\u7684\u306a\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u3082\u91cd\u8981\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u30b0\u30ed\u30fc\u30d0\u30eb\u4f01\u696d\u306e\u6587\u5316\u9069\u5fdc\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u6210\u529f\u4e8b\u4f8b<\/h3>\n\n\n\n<p>IBM\u306f\u3001\u91d1\u878d\u696d\u754c\u5411\u3051\u30d5\u30a3\u30f3\u30c6\u30c3\u30af\u60c5\u5831\u3084\u88fd\u9020\u696d\u5411\u3051IoT\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u60c5\u5831\u3092\u63d0\u4f9b\u3057\u3066\u3044\u307e\u3059\u3002<sup><a href=\"https:\/\/www.tifana.ai\/article\/aichatbot-article-678\" target=\"_blank\" rel=\"noreferrer noopener\">4<\/a><\/sup> \u5404\u5730\u57df\u306e\u30cb\u30fc\u30ba\u306b\u5408\u308f\u305b\u3066\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u6700\u9069\u5316\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u307e\u305f\u3001Salesforce\u306f\u300c1-to-1 Journey Builder\u300d\u3092\u5c0e\u5165\u3057\u3001\u9867\u5ba2\u306e\u884c\u52d5\u3084\u30cb\u30fc\u30ba\u306b\u57fa\u3065\u3044\u305f\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u306e\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3092\u5b9f\u73fe\u3057\u3066\u3044\u307e\u3059\u3002<sup><a href=\"https:\/\/www.tifana.ai\/article\/aichatbot-article-678\" target=\"_blank\" rel=\"noreferrer noopener\">4<\/a><\/sup><\/p>\n\n\n\n<p>\u3055\u3089\u306b\u3001\u751f\u6210AI\u6280\u8853\u306e\u9032\u5316\u306b\u3088\u308a\u3001\u7570\u6587\u5316\u9593\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u304c\u4fc3\u9032\u3055\u308c\u308b\u3053\u3068\u304c\u671f\u5f85\u3055\u308c\u3066\u3044\u307e\u3059\u3002<sup><a href=\"https:\/\/techsuite.biz\/13489\/\" target=\"_blank\" rel=\"noreferrer noopener\">6<\/a><\/sup> AI\u306f\u8a00\u8a9e<a href=\"https:\/\/macrolingo.com\/ja\/english-translation-roi-j\/\" data-type=\"post\" data-id=\"15356\">\u7ffb\u8a33<\/a>\u3084\u6587\u5316\u80cc\u666f\u7406\u89e3\u3092\u652f\u63f4\u3057\u3001\u5b66\u7fd2\u8005\u4e00\u4eba\u4e00\u4eba\u306e\u30cb\u30fc\u30ba\u306b\u5408\u308f\u305b\u305f\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u5b66\u7fd2\u3092\u53ef\u80fd\u306b\u3057\u307e\u3059\u3002<sup><a href=\"https:\/\/techsuite.biz\/13489\/\" target=\"_blank\" rel=\"noreferrer noopener\">6<\/a><\/sup><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u56fd\u969b\u7684\u306a\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3<\/h2>\n\n\n\n<p>\u30b0\u30ed\u30fc\u30d0\u30eb\u30d3\u30b8\u30cd\u30b9\u3092\u5c55\u958b\u3059\u308b\u4f01\u696d\u306f\u3001\u56fd\u969b\u5e02\u5834\u3067\u306e\u9867\u5ba2\u7406\u89e3\u304c\u6975\u3081\u3066\u91cd\u8981\u3067\u3059\u3002\u5e02\u5834\u3092\u5730\u7406\u3001\u696d\u754c\u3001\u4f01\u696d\u898f\u6a21\u306b\u57fa\u3065\u3044\u3066\u7d30\u304b\u304f\u5206\u5272\u3057\u3001\u5404\u30cb\u30fc\u30ba\u306b\u5408\u308f\u305b\u305f\u30a2\u30d7\u30ed\u30fc\u30c1\u304c\u5fc5\u8981\u3067\u3059\u3002<sup><a href=\"https:\/\/www.braze.co.jp\/resources\/articles\/activating-your-data-warehouse-for-segmentation-and-personalization\" target=\"_blank\" rel=\"noreferrer noopener\">7<\/a><\/sup> \u52b9\u679c\u7684\u306a\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u3068\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306f\u3001\u4f01\u696d\u306e\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6d3b\u52d5\u306e\u6210\u529f\u306b\u76f4\u63a5\u5f71\u97ff\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u5730\u7406\u3001\u696d\u754c\u3001\u4f01\u696d\u898f\u6a21\u306b\u3088\u308b\u56fd\u969b\u7684\u30bb\u30b0\u30e1\u30f3\u30c6\u30fc\u30b7\u30e7\u30f3\u624b\u6cd5<\/h3>\n\n\n\n<p>\u307e\u305a\u3001\u5e02\u5834\u3092\u5730\u57df\u5225\u306b\u5206\u6790\u3057\u3001\u56fd\u3084\u6587\u5316\u306e\u9055\u3044\u3092\u7406\u89e3\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<sup><a href=\"https:\/\/www.braze.co.jp\/resources\/articles\/guide-to-behavioral-segmentation\" target=\"_blank\" rel=\"noreferrer noopener\">8<\/a><\/sup> \u6b21\u306b\u3001\u9867\u5ba2\u306e\u696d\u754c\u3084\u4f01\u696d\u898f\u6a21\u3001\u5f79\u8077\u306b\u57fa\u3065\u3044\u3066\u3001\u7d30\u304b\u304f\u30bb\u30b0\u30e1\u30f3\u30c8\u5316\u3057\u307e\u3059\u3002<sup><a href=\"https:\/\/www.braze.co.jp\/resources\/articles\/guide-to-behavioral-segmentation\" target=\"_blank\" rel=\"noreferrer noopener\">8<\/a><\/sup> \u4f8b\u3048\u3070\u3001\u4e2d\u5c0f\u4f01\u696d\u5411\u3051\u306b\u306f\u88fd\u54c1\u306e\u5c0e\u5165\u306e\u3057\u3084\u3059\u3055\u3092\u5f37\u8abf\u3057\u3001\u5927\u4f01\u696d\u5411\u3051\u306b\u306f\u9ad8\u5ea6\u306a\u6a5f\u80fd\u306b\u7126\u70b9\u3092\u5f53\u3066\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u30b0\u30ed\u30fc\u30d0\u30eb\u306a\u5730\u57df\u30c7\u30fc\u30bf\u306e\u53ce\u96c6\u3068\u5206\u6790\u30c4\u30fc\u30eb<\/h3>\n\n\n\n<p>\u56fd\u969b\u5e02\u5834\u3067\u306e\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u5206\u6790\u306b\u306f\u3001\u30af\u30ed\u30b9\u30dc\u30fc\u30c0\u30fc\u306e\u30c7\u30fc\u30bf\u53ce\u96c6\u3068\u5206\u6790\u30c4\u30fc\u30eb\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002<sup><a href=\"https:\/\/www.braze.co.jp\/resources\/articles\/activating-your-data-warehouse-for-segmentation-and-personalization\" target=\"_blank\" rel=\"noreferrer noopener\">7<\/a><\/sup> CRM\u30b7\u30b9\u30c6\u30e0\u3084\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30aa\u30fc\u30c8\u30e1\u30fc\u30b7\u30e7\u30f3\u30c4\u30fc\u30eb\u3092\u6d3b\u7528\u3057\u3001\u9867\u5ba2\u306e\u8a73\u7d30\u306a\u60c5\u5831\u3092\u96c6\u7d04\u3057\u307e\u3059\u3002<sup><a href=\"https:\/\/www.braze.co.jp\/resources\/articles\/activating-your-data-warehouse-for-segmentation-and-personalization\" target=\"_blank\" rel=\"noreferrer noopener\">7<\/a><\/sup> \u3055\u3089\u306b\u3001Census Audience Hub\u306e\u3088\u3046\u306a\u30c4\u30fc\u30eb\u3092\u4f7f\u3048\u3070\u3001\u9867\u5ba2\u30c7\u30fc\u30bf\u3092\u52b9\u679c\u7684\u306b\u5206\u6790\u3057\u3001\u30da\u30eb\u30bd\u30ca\u8a2d\u8a08\u3084\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306b\u6d3b\u7528\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u591a\u56fd\u7c4d\u30d0\u30a4\u30e4\u30fc\u30da\u30eb\u30bd\u30ca\u306e\u4f5c\u6210\u3068\u6d3b\u7528<\/h3>\n\n\n\n<p>\u591a\u69d8\u306a\u56fd\u969b\u5e02\u5834\u3092\u7406\u89e3\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u4e00\u822c\u7684\u306a\u30da\u30eb\u30bd\u30ca\u8a2d\u8a08\u3060\u3051\u3067\u306a\u304f\u3001\u5404\u56fd\u306e\u4e3b\u8981\u9867\u5ba2\u30bb\u30b0\u30e1\u30f3\u30c8\u306b\u5408\u308f\u305b\u305f\u8a73\u7d30\u306a\u30d0\u30a4\u30e4\u30fc\u30da\u30eb\u30bd\u30ca\u306e\u4f5c\u6210\u304c\u6709\u52b9\u3067\u3059\u3002<sup><a href=\"https:\/\/www.braze.co.jp\/resources\/articles\/guide-to-behavioral-segmentation\" target=\"_blank\" rel=\"noreferrer noopener\">8<\/a><\/sup> \u3053\u3046\u3057\u305f\u30d0\u30a4\u30e4\u30fc\u30da\u30eb\u30bd\u30ca\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u306e\u7279\u9577\u3092\u6700\u9069\u306b\u8a34\u6c42\u3057\u3001\u9867\u5ba2\u6e80\u8db3\u3068\u6210\u7d04\u7387\u3092\u9ad8\u3081\u307e\u3059\u3002<sup><a href=\"https:\/\/www.braze.co.jp\/resources\/articles\/guide-to-behavioral-segmentation\" target=\"_blank\" rel=\"noreferrer noopener\">8<\/a><\/sup><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u30b0\u30ed\u30fc\u30d0\u30eb\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u306e\u305f\u3081\u306e\u5148\u7aef\u6280\u8853<\/h2>\n\n\n\n<p>\u30b0\u30ed\u30fc\u30d0\u30eb\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u6210\u529f\u3055\u305b\u308b\u305f\u3081\u306b\u306f\u3001\u6700\u65b0\u306e\u6a5f\u68b0\u5b66\u7fd2\u3084AI\u30c6\u30af\u30ce\u30ed\u30b8\u30fc\u304c\u5fc5\u9808\u3067\u3059\u3002\u3053\u308c\u3089\u306e\u5148\u7aef\u6280\u8853\u3092\u99c6\u4f7f\u3059\u308b\u3053\u3068\u3067\u3001\u4e16\u754c\u4e2d\u306e\u9867\u5ba2\u4e00\u4eba\u3072\u3068\u308a\u306b\u6700\u9069\u5316\u3055\u308c\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u81ea\u52d5\u751f\u6210\u3067\u304d\u307e\u3059\u3002\u305d\u3046\u3059\u308b\u3053\u3068\u3067\u3001\u9ad8\u3044\u56fd\u969b\u7684\u306a\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u5b9f\u73fe\u3067\u304d\u308b\u306e\u3067\u3059\u3002<sup><a href=\"https:\/\/www.jstage.jst.go.jp\/article\/marketing\/40\/1\/40_2020.030\/_pdf\" target=\"_blank\" rel=\"noreferrer noopener\">9<\/a><\/sup><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u591a\u8a00\u8a9e\u30fb\u591a\u6587\u5316\u5bfe\u5fdc\u306eAI\u3068\u6a5f\u68b0\u5b66\u7fd2\u30c4\u30fc\u30eb<\/h3>\n\n\n\n<p>\u5e02\u5834\u306e\u591a\u69d8\u6027\u306b\u5bfe\u5fdc\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u591a\u8a00\u8a9e\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u63d0\u4f9b\u304c\u91cd\u8981\u3067\u3059\u3002AI\u3084\u30c7\u30a3\u30fc\u30d7\u30e9\u30fc\u30cb\u30f3\u30b0\u3092\u6d3b\u7528\u3059\u308c\u3070\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u884c\u52d5\u3084\u55dc\u597d\u3001\u5730\u57df\u7279\u6027\u3092\u5206\u6790\u3067\u304d\u307e\u3059\u3002\u305d\u3046\u3059\u308b\u3053\u3068\u3067\u3001\u5404\u9867\u5ba2\u306b\u6700\u9069\u306a\u8a00\u8a9e\u3067\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3055\u308c\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u81ea\u52d5\u751f\u6210\u3067\u304d\u307e\u3059\u3002<sup><a href=\"https:\/\/www.jstage.jst.go.jp\/article\/marketing\/40\/1\/40_2020.030\/_pdf\" target=\"_blank\" rel=\"noreferrer noopener\">9<\/a><\/sup> \u4f01\u696d\u306f\u3001\u3053\u306e\u5148\u7aef\u6280\u8853\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u6700\u9069\u5316\u3092\u56f3\u308a\u3064\u3064\u3001\u30b0\u30ed\u30fc\u30d0\u30eb\u306a\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u5411\u4e0a\u3055\u305b\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u56fd\u969b\u7684\u306a\u30b9\u30b1\u30fc\u30eb\u3067\u306e\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\uff1a\u5730\u57df\u5225\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u81ea\u52d5\u751f\u6210<\/h3>\n\n\n\n<p>\u4e16\u754c\u898f\u6a21\u3067\u5c55\u958b\u3059\u308b\u4f01\u696d\u306b\u3068\u3063\u3066\u3001\u500b\u5225\u306e\u30cb\u30fc\u30ba\u306b\u5408\u308f\u305b\u3066\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u3059\u308b\u3053\u3068\u306f\u5927\u304d\u306a\u8ab2\u984c\u3067\u3059\u3002\u3057\u304b\u3057\u3001\u30d3\u30c3\u30b0\u30c7\u30fc\u30bf\u89e3\u6790\u3068AI\u3092\u6d3b\u7528\u3059\u308c\u3070\u3001\u5404\u5730\u57df\u306e\u9867\u5ba2\u7279\u6027\u3092\u628a\u63e1\u3067\u304d\u307e\u3059\u3002\u305d\u308c\u306b\u57fa\u3065\u3044\u3066\u81ea\u52d5\u7684\u306b\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u751f\u6210\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<sup><a href=\"https:\/\/webtan.impress.co.jp\/e\/2023\/01\/10\/43709\" target=\"_blank\" rel=\"noreferrer noopener\">10<\/a><\/sup> \u3053\u306e\u3088\u3046\u306a\u6a5f\u68b0\u5b66\u7fd2\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u5c0e\u5165\u3059\u308c\u3070\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u4e00\u8cab\u6027\u3092\u4fdd\u3061\u3064\u3064\u3001\u304d\u3081\u7d30\u304b\u306a\u30ed\u30fc\u30ab\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u3092\u5b9f\u73fe\u3067\u304d\u307e\u3059\u3002<\/p>\n\n\n\n<p>IBM\u306f\u540c\u793e\u306e\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u3067\u6a5f\u68b0\u5b66\u7fd2\u3092\u6d3b\u7528\u3057\u305f\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u3092\u5b9f\u88c5\u3057\u307e\u3057\u305f\u3002\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u7387\u309230%\u5897\u52a0\u3055\u305b\u3001\u3055\u3089\u306b\u30ea\u30fc\u30c9\u7372\u5f97\u6570\u3082\u5927\u5e45\u306b\u4f38\u3070\u3057\u307e\u3057\u305f\u3002<sup><a href=\"https:\/\/webtan.impress.co.jp\/e\/2023\/01\/10\/43709\" target=\"_blank\" rel=\"noreferrer noopener\">10<\/a><\/sup><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u56fd\u969b\u5e02\u5834\u5411\u3051\u30e1\u30c3\u30bb\u30fc\u30b8\u30f3\u30b0\u3068\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u30ab\u30b9\u30bf\u30de\u30a4\u30ba<\/h2>\n\n\n\n<p>\u30b0\u30ed\u30fc\u30d0\u30ebBtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u306f\u3001\u5730\u57df\u7279\u6027\u3092\u8003\u616e\u3057\u305f\u30e1\u30c3\u30bb\u30fc\u30b8\u30f3\u30b0\u3068\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u30ab\u30b9\u30bf\u30de\u30a4\u30ba\u304c\u91cd\u8981\u3067\u3059\u3002<sup><a href=\"https:\/\/www.micro-wave.net\/column\/detail\/personalization.html\" target=\"_blank\" rel=\"noreferrer noopener\">11<\/a><\/sup> \u5358\u4e00\u306e\u30e1\u30c3\u30bb\u30fc\u30b8\u3084\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4e00\u6589\u306b\u5c55\u958b\u3059\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u5404\u56fd\u306e\u6587\u5316\u7684\u80cc\u666f\u3084\u9867\u5ba2\u30cb\u30fc\u30ba\u306b\u5fdc\u3058\u3066\u67d4\u8edf\u306b\u9069\u5fdc\u3055\u305b\u308b\u3053\u3068\u304c\u3001\u30b0\u30ed\u30fc\u30d0\u30eb\u306a\u9867\u5ba2\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u9ad8\u3081\u3001\u53ce\u76ca\u5411\u4e0a\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002<sup><a href=\"https:\/\/www.micro-wave.net\/column\/detail\/personalization.html\" target=\"_blank\" rel=\"noreferrer noopener\">11<\/a><\/sup><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u5730\u57df\u7279\u6027\u3092\u8003\u616e\u3057\u305f\u30b0\u30ed\u30fc\u30d0\u30eb\u30e1\u30c3\u30bb\u30fc\u30b8\u30f3\u30b0\u6226\u7565<\/h3>\n\n\n\n<p>\u4f8b\u3048\u3070\u3001Adobe\u306f\u88fd\u54c1\u30e9\u30a4\u30f3\u30a2\u30c3\u30d7\u3092\u30bf\u30fc\u30b2\u30c3\u30c8\u5225\u306b\u5206\u985e\u3057\u3001\u30c7\u30b6\u30a4\u30f3\u7cfb\u88fd\u54c1\u30e6\u30fc\u30b6\u30fc\u306b\u306f\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u30c4\u30fc\u30eb\u306e\u65b0\u6a5f\u80fd\u60c5\u5831\u3092\u3001<a href=\"https:\/\/macrolingo.com\/ja\/global-market-japanese-companies\/\" data-type=\"post\" data-id=\"15471\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<\/a>\u7cfb\u88fd\u54c1\u30e6\u30fc\u30b6\u30fc\u306b\u306f\u5206\u6790\u3084\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u6a5f\u80fd\u306e\u60c5\u5831\u3092\u91cd\u70b9\u7684\u306b\u63d0\u4f9b\u3057\u3066\u3044\u307e\u3059\u3002<sup><a href=\"https:\/\/www.micro-wave.net\/column\/detail\/personalization.html\" target=\"_blank\" rel=\"noreferrer noopener\">11<\/a><\/sup> \u3053\u306e\u6226\u7565\u306b\u3088\u308a\u3001\u30af\u30ed\u30b9\u30bb\u30eb\u30fb\u30a2\u30c3\u30d7\u30bb\u30eb\u306e\u6210\u529f\u7387\u309220%\u4ee5\u4e0a\u5411\u4e0a\u3055\u305b\u3001\u9867\u5ba2\u6e80\u8db3\u5ea6\u3082\u5927\u5e45\u306b\u6539\u5584\u3057\u3066\u3044\u307e\u3059\u3002<sup><a href=\"https:\/\/www.micro-wave.net\/column\/detail\/personalization.html\" target=\"_blank\" rel=\"noreferrer noopener\">11<\/a><\/sup><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u6587\u5316\u7684\u4fa1\u5024\u89b3\u306b\u57fa\u3065\u304f\u56fd\u969b\u7684\u306a\u4fa1\u5024\u63d0\u6848\u306e\u9069\u5fdc<\/h3>\n\n\n\n<p>\u88fd\u54c1\u306e\u4fa1\u5024\u8a34\u6c42\u306b\u3082\u5404\u5730\u57df\u306e\u6587\u5316\u7684\u7279\u6027\u3092\u53cd\u6620\u3055\u305b\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002\u305f\u3068\u3048\u3070\u3001\u81ea\u7531\u3084\u500b\u6027\u3092\u91cd\u8996\u3059\u308b\u6b27\u7c73\u306e\u30e6\u30fc\u30b6\u30fc\u306b\u306f\u88fd\u54c1\u306e\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u6a5f\u80fd\u3092\u3001\u96c6\u56e3\u4e3b\u7fa9\u306e\u5f37\u3044\u65e5\u672c\u3084\u4e2d\u56fd\u306e\u30e6\u30fc\u30b6\u30fc\u306b\u306f\u8077\u5834\u3084\u5bb6\u65cf\u5411\u3051\u306e\u30b3\u30e9\u30dc\u30ec\u30fc\u30b7\u30e7\u30f3\u6a5f\u80fd\u3092\u8a34\u6c42\u3059\u308b\u3001\u3068\u3044\u3063\u305f\u3088\u3046\u306b\u5730\u57df\u7279\u6027\u306b\u5408\u308f\u305b\u3066\u67d4\u8edf\u306b\u30a2\u30d7\u30ed\u30fc\u30c1\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<sup><a href=\"https:\/\/www.micro-wave.net\/column\/detail\/personalization.html\" target=\"_blank\" rel=\"noreferrer noopener\">11<\/a><\/sup><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u591a\u69d8\u306a\u30b0\u30ed\u30fc\u30d0\u30ebBtoB\u30aa\u30fc\u30c7\u30a3\u30a8\u30f3\u30b9\u5411\u3051\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u4e8b\u4f8b<\/h3>\n\n\n\n<p>\u30b0\u30ed\u30fc\u30d0\u30ebBtoB\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u306f\u3001\u9867\u5ba2\u306e\u5730\u57df\u6027\u3084\u30bb\u30b0\u30e1\u30f3\u30c8\u306b\u5408\u308f\u305b\u305f\u304d\u3081\u7d30\u304b\u306a\u30e1\u30c3\u30bb\u30fc\u30b8\u30f3\u30b0\u3068\u30b3\u30f3\u30c6\u30f3\u30c4\u5c55\u958b\u304c\u5fc5\u8981\u4e0d\u53ef\u6b20\u3067\u3059\u3002<sup><a href=\"https:\/\/www.ibm.com\/jp-ja\/think\/topics\/ai-personalization\" target=\"_blank\" rel=\"noreferrer noopener\">12<\/a><\/sup> \u4f01\u696d\u304c\u3053\u3046\u3057\u305f\u67d4\u8edf\u306a\u30ab\u30b9\u30bf\u30de\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u80fd\u529b\u3092\u767a\u63ee\u3067\u304d\u308c\u3070\u3001\u9867\u5ba2\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306e\u5411\u4e0a\u3001\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u5ea6\u306e\u5411\u4e0a\u3001\u58f2\u4e0a\u306e\u5897\u52a0\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002<sup><a href=\"https:\/\/www.ibm.com\/jp-ja\/think\/topics\/ai-personalization\" target=\"_blank\" rel=\"noreferrer noopener\">12<\/a><\/sup><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u5177\u4f53\u4f8b<\/h3>\n\n\n\n<p>\u30b5\u30d6\u30b9\u30af\u30ea\u30d7\u30b7\u30e7\u30f3\u578b\u6620\u50cf\/\u97f3\u697d\u914d\u4fe1\u30b5\u30fc\u30d3\u30b9\u304c\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u8996\u8074\/\u30ea\u30b9\u30cb\u30f3\u30b0\u5c65\u6b74\u306b\u57fa\u3065\u3044\u3066\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30ba\u3057\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u30ec\u30b3\u30e1\u30f3\u30c9\u3059\u308b\u4e8b\u4f8b\u304c\u3042\u308a\u307e\u3059\u3002<sup><a href=\"https:\/\/www.micro-wave.net\/column\/detail\/personalization.html\" target=\"_blank\" rel=\"noreferrer noopener\">11<\/a><\/sup> EC\u30e2\u30fc\u30eb\u304c\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u95b2\u89a7\u5c65\u6b74\u3084\u8cfc\u8cb7\u5c65\u6b74\u3092\u5206\u6790\u3057\u3001\u500b\u5225\u306e\u6700\u9069\u306a\u5546\u54c1\u63d0\u6848\u3092\u884c\u3046\u4e8b\u4f8b\u3082\u3042\u308a\u307e\u3059\u3002<sup><a href=\"https:\/\/www.micro-wave.net\/column\/detail\/personalization.html\" target=\"_blank\" rel=\"noreferrer noopener\">11<\/a><\/sup> \u3053\u308c\u3089\u306e\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u6280\u8853\u306f\u3001\u30e6\u30fc\u30b6\u30fc\u30a8\u30af\u30b9\u30da\u30ea\u30a8\u30f3\u30b9\u306e\u5927\u5e45\u306a\u5411\u4e0a\u3068\u3001\u8ca9\u58f2\u4fc3\u9032\u306e\u52b9\u679c\u3092\u751f\u307f\u51fa\u3057\u3066\u3044\u307e\u3059\u3002<sup><a href=\"https:\/\/www.ibm.com\/jp-ja\/think\/topics\/ai-personalization\" target=\"_blank\" rel=\"noreferrer noopener\">12<\/a><\/sup><\/p>\n\n\n\n<p>\u4eca\u5f8c\u306f\u3001AI\u3084\u30de\u30b7\u30f3\u30e9\u30fc\u30cb\u30f3\u30b0\u306a\u3069\u306e\u5148\u7aef\u6280\u8853\u3092\u6d3b\u7528\u3057\u3066\u3001\u3088\u308a\u9ad8\u5ea6\u306a\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u3092\u5b9f\u73fe\u3057\u3066\u3044\u304f\u3053\u3068\u304c\u91cd\u8981\u306b\u306a\u308b\u3067\u3057\u3087\u3046\u3002<sup><a href=\"https:\/\/www.braze.co.jp\/resources\/articles\/a-complete-guide-to-personalization-engines\" target=\"_blank\" rel=\"noreferrer noopener\">13<\/a><\/sup> \u305d\u3046\u3057\u305f\u53d6\u308a\u7d44\u307f\u306b\u3088\u308a\u3001\u9867\u5ba2\u306b\u6700\u9069\u5316\u3055\u308c\u305f\u30e1\u30c3\u30bb\u30fc\u30b8\u30f3\u30b0\u3068\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u52b9\u679c\u7684\u306b\u63d0\u4f9b\u3057\u3001\u30b0\u30ed\u30fc\u30d0\u30eb\u306a\u9867\u5ba2\u30ed\u30a4\u30e4\u30ea\u30c6\u30a3\u306e\u5411\u4e0a\u306b\u3064\u306a\u3052\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u306e\u3067\u3059\u3002<sup><a href=\"https:\/\/www.braze.co.jp\/resources\/articles\/a-complete-guide-to-personalization-engines\" target=\"_blank\" rel=\"noreferrer noopener\">13<\/a><\/sup><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u30b0\u30ed\u30fc\u30d0\u30eb\u30b3\u30f3\u30c6\u30f3\u30c4\u306b\u304a\u3051\u308b\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u306e\u8ab2\u984c\u3068\u89e3\u6c7a\u7b56<\/h2>\n\n\n\n<p>\u30b0\u30ed\u30fc\u30d0\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3067\u306f\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u7d71\u4e00\u6027\u3068\u5730\u57df\u7279\u5316\u306e\u30d0\u30e9\u30f3\u30b9\u304c\u6c42\u3081\u3089\u308c\u307e\u3059\u3002\u30b0\u30ed\u30fc\u30d0\u30eb \u30d6\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0<sup><a href=\"https:\/\/tech.broadmedia.co.jp\/blog\/ai\/ec-recommendation\/\" target=\"_blank\" rel=\"noreferrer noopener\">14<\/a><\/sup>\u3092\u7dad\u6301\u3057\u306a\u304c\u3089\u3001\u5404\u5e02\u5834\u306b\u5408\u308f\u305b\u305f\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u304c\u4e0d\u53ef\u6b20\u3067\u3059\u3002\u3055\u3089\u306b\u3001\u56fd\u969b\u7269\u6d41\u3084\u30ea\u30bd\u30fc\u30b9\u7ba1\u7406\u306e\u8907\u96d1\u3055\u306b\u5bfe\u5fdc\u3059\u308b\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<sup><a href=\"https:\/\/aws.amazon.com\/jp\/blogs\/news\/the-benefits-of-content-personalization-for-digital-publishing\/\" target=\"_blank\" rel=\"noreferrer noopener\">15<\/a><\/sup><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u30d6\u30e9\u30f3\u30c9\u4e00\u8cab\u6027\u3068\u73fe\u5730\u5316\u306e\u6700\u9069\u5316<\/h3>\n\n\n\n<p>\u3053\u308c\u3089\u306e\u554f\u984c\u3092\u89e3\u6c7a\u3059\u308b\u305f\u3081\u306b\u306f\u3001\u30d6\u30e9\u30f3\u30c9\u306e DNA \u3092\u5b88\u308a\u306a\u304c\u3089\u3001\u5730\u57df\u306e\u6587\u5316\u3084\u597d\u307f\u306b\u5408\u308f\u305b\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u4f5c\u6210\u304c\u91cd\u8981\u3067\u3059\u3002\u30b0\u30ed\u30fc\u30d0\u30eb\u4f01\u696d\u306f\u3001\u56fd\u969b\u7684\u306a\u9867\u5ba2\u4f53\u9a13<sup><a href=\"https:\/\/tech.broadmedia.co.jp\/blog\/ai\/ec-recommendation\/\" target=\"_blank\" rel=\"noreferrer noopener\">14<\/a><\/sup>\u3092\u6df1\u3081\u308b\u305f\u3081\u3001\u30af\u30ed\u30b9\u30ab\u30eb\u30c1\u30e3\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0<sup><a href=\"https:\/\/tech.broadmedia.co.jp\/blog\/ai\/ec-recommendation\/\" target=\"_blank\" rel=\"noreferrer noopener\">14<\/a><\/sup>\u3092\u6d3b\u7528\u3057\u3066\u3044\u307e\u3059\u3002\u3053\u308c\u306b\u3088\u308a\u3001\u30d6\u30e9\u30f3\u30c9\u4e00\u8cab\u6027\u3068\u73fe\u5730\u5316\u306e\u30d0\u30e9\u30f3\u30b9\u3092\u4fdd\u3064\u3053\u3068\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u30ea\u30b9\u30af\u7ba1\u7406\u3068\u30b0\u30ed\u30fc\u30d0\u30eb\u30aa\u30da\u30ec\u30fc\u30b7\u30e7\u30f3<\/h3>\n\n\n\n<p>\u56fd\u969b\u5e02\u5834\u3078\u306e\u9032\u51fa\u3067\u306f\u3001\u7570\u6587\u5316\u9593\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u30ea\u30b9\u30af<sup><a href=\"https:\/\/tech.broadmedia.co.jp\/blog\/ai\/ec-recommendation\/\" target=\"_blank\" rel=\"noreferrer noopener\">14<\/a><\/sup>\u3092\u6e1b\u3089\u3059\u305f\u3081\u306e\u6559\u80b2\u30d7\u30ed\u30b0\u30e9\u30e0\u3084\u5c02\u9580\u30c1\u30fc\u30e0\u306e\u8a2d\u7acb\u304c\u91cd\u8981\u3067\u3059\u3002Salesforce \u306e\u300c1-to-1 Journey Builder\u300d\u306e\u3088\u3046\u306a\u30c4\u30fc\u30eb\u3092\u4f7f\u3048\u3070\u3001\u30b0\u30ed\u30fc\u30d0\u30eb\u30ec\u30d9\u30eb\u3067\u306e\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u304c\u5b9f\u73fe\u3067\u304d\u307e\u3059\u3002<sup><a href=\"https:\/\/aws.amazon.com\/jp\/blogs\/news\/the-benefits-of-content-personalization-for-digital-publishing\/\" target=\"_blank\" rel=\"noreferrer noopener\">15<\/a><\/sup><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u5148\u7aef\u6280\u8853\u306b\u3088\u308b\u52b9\u7387\u7684\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u5236\u4f5c<\/h3>\n\n\n\n<p>\u3055\u3089\u306b\u3001\u751f\u6210AI<sup><a href=\"https:\/\/www.issoh.co.jp\/column\/details\/2502\/\" target=\"_blank\" rel=\"noreferrer noopener\">16<\/a><\/sup>\u3092\u5229\u7528\u3059\u308b\u3053\u3068\u3067\u3001\u6642\u9593\u3068\u30b3\u30b9\u30c8<sup><a href=\"https:\/\/www.issoh.co.jp\/column\/details\/2502\/\" target=\"_blank\" rel=\"noreferrer noopener\">16<\/a><\/sup>\u3092\u7bc0\u7d04\u3057\u306a\u304c\u3089\u3001\u5275\u9020\u7684\u306a\u30a2\u30a4\u30c7\u30a2\u3092\u751f\u307f\u51fa\u3059\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002\u9ad8\u5ea6\u306a\u81ea\u7136\u8a00\u8a9e\u51e6\u7406<sup><a href=\"https:\/\/www.issoh.co.jp\/column\/details\/2502\/\" target=\"_blank\" rel=\"noreferrer noopener\">16<\/a><\/sup>\u3084\u753b\u50cf\u751f\u6210\u6a5f\u80fd<sup><a href=\"https:\/\/www.issoh.co.jp\/column\/details\/2502\/\" target=\"_blank\" rel=\"noreferrer noopener\">16<\/a><\/sup>\u3092\u5099\u3048\u305f\u751f\u6210AI\u306f\u3001\u30b0\u30ed\u30fc\u30d0\u30eb\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u5236\u4f5c\u3092\u52b9\u7387\u5316\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">MacroLingo\u306b\u3088\u308b\u30b0\u30ed\u30fc\u30d0\u30eb\u30b3\u30f3\u30c6\u30f3\u30c4\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3<\/h2>\n\n\n\n<p>\u30b0\u30ed\u30fc\u30d0\u30eb\u30d3\u30b8\u30cd\u30b9\u3067\u306f\u3001\u591a\u8a00\u8a9e\u30fb\u591a\u6587\u5316\u306b\u5bfe\u5fdc\u3057\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u5fc5\u9808\u3067\u3059\u3002<sup><a href=\"https:\/\/macrolingo.com\/ja\/contact-enrichment-j\/\" target=\"_blank\" rel=\"noreferrer noopener\">17<\/a><\/sup> MacroLingo\u306f\u3001\u5c02\u9580\u5bb6\u30c1\u30fc\u30e0\u3092\u99c6\u4f7f\u3057\u3001\u6210\u679c\u3092\u91cd\u8996\u3057\u305f\u30b0\u30ed\u30fc\u30d0\u30eb\u30b3\u30f3\u30c6\u30f3\u30c4\u30bd\u30ea\u30e5\u30fc\u30b7\u30e7\u30f3\u3092\u63d0\u4f9b\u3057\u3066\u3044\u307e\u3059\u3002<sup><a href=\"https:\/\/www.braze.co.jp\/resources\/articles\/what-is-personalization\" target=\"_blank\" rel=\"noreferrer noopener\">18<\/a><\/sup> \u81ea\u793e\u306e\u884c\u52d5\u5c65\u6b74\u3084\u5730\u57df\u7279\u6027\u3092\u8003\u616e\u3057\u305f\u3001\u7d30\u304b\u306a\u30d1\u30fc\u30bd\u30ca\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u304c\u7279\u5fb4\u3067\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u591a\u8a00\u8a9e\u30fb\u591a\u6587\u5316\u306b\u5bfe\u5fdc\u3057\u305f\u5c02\u9580\u5bb6\u306b\u3088\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u5236\u4f5c<\/h3>\n\n\n\n<p>MacroLingo\u306e\u30c1\u30fc\u30e0\u306f\u3001\u6bcd\u8a9e\u304c\u7570\u306a\u308b\u591a\u8a00\u8a9e\u30fb\u591a\u6587\u5316\u306e\u30b9\u30da\u30b7\u30e3\u30ea\u30b9\u30c8\u3067\u69cb\u6210\u3055\u308c\u3066\u3044\u307e\u3059\u3002<sup><a href=\"https:\/\/www.braze.co.jp\/resources\/articles\/what-is-personalization\" target=\"_blank\" rel=\"noreferrer noopener\">18<\/a><\/sup> \u5404\u5730\u57df\u306e\u6587\u5316\u7684\u80cc\u666f\u3084\u55dc\u597d\u3001\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u30b9\u30bf\u30a4\u30eb\u3092\u7406\u89e3\u3057\u3001\u30d6\u30e9\u30f3\u30c9\u306e\u4e00\u8cab\u6027\u3092\u4fdd\u3061\u3064\u3064\u3001\u7d30\u304b\u306a\u30ed\u30fc\u30ab\u30e9\u30a4\u30bc\u30fc\u30b7\u30e7\u30f3\u3092\u5b9f\u73fe\u3057\u307e\u3059\u3002<sup><a href=\"https:\/\/macrolingo.com\/ja\/contact-enrichment-j\/\" target=\"_blank\" rel=\"noreferrer noopener\">17<\/a><\/sup> \u3053\u308c\u306b\u3088\u308a\u3001\u30b0\u30ed\u30fc\u30d0\u30eb\u4f01\u696d\u306e\u56fd\u969b\u5c55\u958b\u3092\u5f37\u5316\u3057\u307e\u3059\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u56fd\u969b\u7684\u306a\u7814\u7a76\u306b\u57fa\u3065\u304f<a href=\"https:\/\/macrolingo.com\/ja\/english-copywriting\/\" data-type=\"page\" data-id=\"16499\">\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u30e9\u30a4\u30c6\u30a3\u30f3\u30b0<\/a>\u3068SEO<\/h3>\n\n\n\n<p>MacroLingo\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u5236\u4f5c\u306f\u3001<sup><a href=\"https:\/\/macrolingo.com\/ja\/contact-enrichment-j\/\" target=\"_blank\" rel=\"noreferrer noopener\">17<\/a><\/sup> \u9867\u5ba2\u884c\u52d5\u5206\u6790\u3084<a href=\"https:\/\/macrolingo.com\/ja\/seo-geo\/\" data-type=\"page\" data-id=\"16686\">SEO<\/a>\u3001\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u7814\u7a76\u306e\u77e5\u898b\u3092\u53d6\u308a\u5165\u308c\u307e\u3059\u3002<sup><a href=\"https:\/\/www.braze.co.jp\/resources\/articles\/what-is-personalization\" target=\"_blank\" rel=\"noreferrer noopener\">18<\/a><\/sup> \u5404\u5e02\u5834\u306b\u5408\u308f\u305b\u305f\u30ad\u30fc\u30ef\u30fc\u30c9\u6226\u7565\u3001\u52b9\u679c\u7684\u306aCTA\u306e\u8a2d\u8a08\u3001\u6700\u9069\u5316\u3055\u308c\u305f<a href=\"https:\/\/macrolingo.com\/ja\/english-translation-roi-j\/\" data-type=\"post\" data-id=\"15356\">\u30b0\u30ed\u30fc\u30d0\u30eb\u30b5\u30a4\u30c8<\/a>\u69cb\u9020\u3092\u901a\u3058\u3066\u3001\u7d99\u7d9a\u7684\u306a\u96c6\u5ba2\u3068\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u5411\u4e0a\u3092\u5b9f\u73fe\u3057\u307e\u3059\u3002<sup><a href=\"https:\/\/macrolingo.com\/ja\/contact-enrichment-j\/\" target=\"_blank\" rel=\"noreferrer noopener\">17<\/a><a href=\"https:\/\/www.braze.co.jp\/resources\/articles\/what-is-personalization\" target=\"_blank\" rel=\"noreferrer noopener\">18<\/a><\/sup><\/p>\n\n\n\n<p><a href=\"https:\/\/macrolingo.com\/ja\/contact-us\/\" data-type=\"page\" data-id=\"14135\">\u4eca\u3059\u3050\u304a\u554f\u3044\u5408\u308f\u305b\u304f\u3060\u3055\u3044<\/a>\u3002<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u30a2\u30de\u30be\u30f3\u793e\u306eB2B\u30b5\u30fc\u30d3\u30b9\u3001Amazon [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":15439,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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